A consumer packaged goods brand in the skincare industry was losing money and opportunities because of incorrect or bad mailing addresses stored in their data files. The lack of database updates and address corrections resulted in excess cost and lost opportunity in the fulfillment of their high-volume sample programs. See how they solved the problem with Global DataView.
Tech Company Mines Unstructured Data to Drive New Business
A major technology company was interested in recognizing and capturing business change indicators related t...
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Google Trends: A Proven Tool to Uncover What Customers Really Think
It’s getting harder and harder to discern what your customers are thinking because traditional forms of market research are losing their effectiveness. See how Google Trends can help.
Infographic: Why Fractional Attribution is the Best Way to Measure MROI
Check out why top-performing CMOs are relying on fractional attribution to improve their marketing efforts—and their return on investment—in this infographic.
The Four Choices for Outsourcing Your Marketing Database—And Tips for Success
If you’ve decided to outsource your marketing database, the next step is to decide between essentially four choices along the spectrum of outsourcing—and then get started.
10 Benefits of Outsourcing Your Marketing Database
The specific benefits you may gain from outsourcing your database marketing solution depend on your situation and goals. This list of 10 benefits is a solid guide toward making that decision.
How Marketing Can Help Put Outcome Selling to Work
Marketing can support outcome-based selling by developing an understanding of customer needs and supporting a consultative approach that provides industry and market insights.
What Does Blockchain Mean for the CMO?
Harte Hanks Featured June 2018
Harte Hanks Featured May 2018
A Private Discussion: The Emerging Role of Data Stewardship
Companies have a responsibility to establish data management strategies that reflect not only data security and privacy but also data stewardship. Here are seven things to keep in mind.
How Brands Deliver Empathy and Value Through Listening: A 3-Step Solution
Just one-third of all marketers listed “improved customer understanding” as a top area of investment, according to Bain Capital. But we must understand the customer for effective personalization.
Global DataView: Solution Overview
CRM 3.0: From Raw Data to Marketing Signals
Marketing signals help marketers conduct highly personalized conversations in the moment. They allow you to sense customer activity and, with the help of signals, select the next best thing to “say.”
Interview with Xerox’s Brian Carrier: Driving Engagement with a Global DataMart
Brian Carrier is the Vice President of Global Demand Generation, Data Insights and Marketing Technology at Xerox. We interviewed him about his key marketing challenges and how he's solving for them.
6 Steps to Household Deposit Growth—A Banker’s Marketing Guide
In this second story in our two-part series, we follow six marketing steps that enable banks to identify, select and engage the best-opportunity households for new accounts.
5 Dos and Don'ts on How to Use Consumer Data in Social
How can you ensure that—as users’ distrust of social platforms grows—your brand’s reputation isn’t being dragged down as well? Here's a list of dos and don'ts for consumer data use on social media.
4 Ways to Master Finding Households that are Ripe for Deposit Growth
A sound way to increase deposits is by strengthening relationships with existing customers. Check out four steps for growing deposits with a small but influential segment—affluent households.
Digital Transformation: A Framework for Auditing Where You Stand Today
The stakes are high, with internal and external pressures to transform quickly and meet customer demands. Here's how to get started with digital transformation.
Analytics by the Bundle: 5 Customer Traits Insurers Should Know to Grow
Five characteristics provide the answer for relating to insurance customers at a level that is genuine and long lasting. It takes reliable data collection and knowing which specific data to collect.
HHQ Vol. 3 Spring 2018
Welcome to the spring 2018 issue of Harte Hanks Quarterly. Check out thought-provoking articles on all things marketing—from creative to martech, segmentation to talent development.
When Insights are Anything but Insightful: Making Creative Briefs Better