The notion of human marketing continues to resonate with our audiences here at Harte Hanks this month, as the first couple of articles in this month’s “Featured” indicates. Otherwise, there has been no clear winning theme for June-you have all been enjoying topics that range from finding true insights that drive successful creative briefs; to how to use consumer data in social media; to best practices in customer retention.
Marketers have a lot of responsibilities on their plates these days, which is why I’ve also included an older piece about the evolving nature of the CMO’s role.
I hope you find value in this month’s content. As always, I’m open to your feedback.
Director, Content Marketing