Kay Lemon, Accenture Professor of Marketing, Carroll School of Management at Boston College, predicts that consumer packaged goods manufacturers will continue to learn more about their end customers through data and technology—enabling them to build relationships directly with their consumers.
The Essential Elements of Data and MarTech Success
Customers do not sort themselves into neat categories or purchase in quarterly planning cycles. See how the...
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Digital Transformation: A Framework for Auditing Where You Stand Today
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Bringing the Human Back to Marketing through Digital Transformation
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How Facebook Might Die: A Retrospective Look at Days to Come
This is not a scientific forecast of what's to come, but a prophecy of what may, should the titans of technology and social media continue to ignore shifting expectations of misused users.
How to Match Customer Investment Strategies with Products
The environment has never been riper for financial advisors who know how to engage and encourage consumers (rather than scare them into saving) and to offer them solutions to build their investment.
How Much Does a Marketing Database Cost? Here are the Details
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Global DataView for Retail: Solution Overview
Interact in Ways that Feel Refreshingly Human
Understand your customers' digital buyer signals to say the right things, in the right moments, beautifully on cue. See how with the right Data & MarTech Ecosystem at hartehanks.com/datamartech.
Worksheet: How To Know If You Should Outsource Your Database
Data and Trust: 4 Pressing Risks for CMOs
Since customer data are often managed by marketers, companies need their CMOs to take the lead on privacy. We see four major risks that must be managed immediately.
Take Your Personas To The Next Level With Powerful Analytics
Deliver the right message, with the right offering, designed to reach the audience at the right time. You can make this mission a reality by creating analytics-based personas.
The Future of CRM
View or download this ebook to see how you can incorporate real-time, dynamic marketing into your go-to-market approach to engage customers throughout their individual journeys.
3 Steps for Cool-Headed Insurance Marketing in a Breakneck World
A confluence of events is altering how consumers choose insurance. We’ve found three disarmingly straightforward marketing practices to roll with these changes.
How Customer Data Integration Drives Sales Growth
Our approach to CDI is a critical step toward ensuring your martech stack can perform optimally—and you have the insights and ability to converse contextually with customers. See how it wo
Machine Learning: How to Turn Artificial Intelligence into Relevant Conversations
ML occurs when computers take large sets of data and learn from them by tracking patterns, recognizing trends and making predictions. Check out these examples of machine learning in marketing.
Marketers, Are You GDPR Ready?
The GDPR legislation is actually a good thing for marketers. While it will initially require more of us, we will ultimately benefit from uniform data protection laws, as will consumers.
The Four Key Functions of Any Good Marketing Database
Building and managing a marketing database is not merely about data warehousing. There are four core functionalities your database must provide to your marketing team. Check them out.
Tech Company Mines Unstructured Data to Drive New Business