Pet Care Company Improves Data Hygiene With Global DataView

March 1, 2018

A company in the pet care industry was shipping a high volume of samples to consumers, veterinarians, breeders, retailers and shelters. They uncovered that their existing data files contained abnormally high address problems which were driving up failed delivery attempts and increasing cost of shipping—causing the company to lose both money and product.

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Better Data Hygiene Saves Money, Drives Sample Program Performance
Better Data Hygiene Saves Money, Drives Sample Program Performance

This consumer packaged goods brand in the skincare industry was losing money and opportunities because of i...

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The Essential Elements of Data and MarTech Success
The Essential Elements of Data and MarTech Success

Customers do not sort themselves into neat categories or purchase in quarterly planning cycles. See how the...

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