www.hartehanks.com/human Buyers leave digital signals behind. Marketers must learn to understand them.
3 Ways to Use Machine Learning in Your Marketing
Marketers can take advantage of machine learning in innumerable ways, but there are a few capabilities that...
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Why Consumer and Retail Brands Should Collaborate—Not Compete
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2018 Predictions from the Brightest Minds in Marketing
We asked the Harte Hanks Marketing Advisory Board for their insights and predictions on what will matter in 2018. Hear from Ken Bernhardt, John Deighton, Kim Whitler, Kay Lemon and Scott Neslin.
Marketing Analytics 101: What You Need to Know in Graphic Form
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Agile Marketing in Practice: Here’s How We’re Doing It
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The 5 Pillars of Best-in-Class Marketing
Marketing. It has until now, been viewed as companies pushing their messaging out into the world and trying to get consumers to buy more. That just doesn’t work anymore. Customers are calling the sho
Office Equipment Leader Centralizes Global Marketing with Signal Hub
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Behind the Scenes: Our Unprecedented Journey Into Making Marketing Human
We’re on a bold new mission to be human in our marketing. We’re figuring out how to operationalize this mission into processes—and then program technology to help us scale the operations.
Fortune 100 Retailer Deploys Signal Hub to Drive Business
A Fortune 100 retailer decided to discontinue tobacco sales to reflect its health-conscious brand values. This left a need to fill a $1.5B gap from lost sales and impulse buys from tobacco customers.
3 Ways to Use Machine Learning in Your Marketing
Marketers can take advantage of machine learning in innumerable ways, but there are a few capabilities that will really help to supercharge marketing performance.
Machine Learning: Separating the Hype from Reality
Machine learning is a form of AI that solves problems by using the massive processing power of computers to find patterns—and many companies are already using it to their advantage today. Here's how.
Global Tech Leader Adds $27M to Pipeline with New Data Strategy and Lead Development Engine
A U.S.-based technology company faced increased pressure from competitors stealing market share from their flagship product. To protect and grow revenue they had to strengthen their marketing efforts.
How to Personalize Your B2B Marketing with Artificial Intelligence
What to do with data – how to transform it, disseminate it, render it usable – is the topic du jour for B2B marketers, and this is where artificial intelligence, or AI, enters the conversation.
The MarTech Maturity Model
The Difference Between Integration and Orchestration is Customer Context
To keep up with shifting consumer expectations and deliver a context-driven customer experience, you need the ability to do these four key things.
The Rise of the (Marketing) Machines—How to Tame Them
It’s no secret that technology has changed the game when it comes to marketing. We all know the customer is now in charge of the journey. Add to this an explosion in engagement channels and...
Better Attribution Means Better Marketing Results—How to Get Started