Digital & Social Media

  • Customer Support Channels to Master in 2018

    Customer Support Channels to Master in 2018

    Before moving into new and impressive technologies to improve support and customer experience, brands need to master well-established channels like social, video and web-based support first.

    Read Article
  • Global Pharmaceutical Brand Improves Patient Outcomes with Personalized, Multichannel Experience

    Global Pharmaceutical Brand Improves Patient Outcomes with Personalized, Multichannel Experience

    This pharmaceutical brand sought to provide a personalized, human-based approach to support that could scale to a global level in order to improve patients’ personal outcomes and lives.

    Read More
  • Three Brands See Success with Marketing Automation Services

    Three Brands See Success with Marketing Automation Services

    The following are three examples of how we were able to help clients improve their marketing automation processes, streamline campaign development, increase speed to market and more.

    Read More
  • 15 Of The Most Interesting CMOs On Twitter

    15 Of The Most Interesting CMOs On Twitter

    Take a quick look at which CMOs are fully utilizing all opportunities the bite-sized social media platform offers.

    Read Article
  • Payment Processing Company Tests Digital Marketing in New Market

    Payment Processing Company Tests Digital Marketing in New Market

    See how this payment processing company was able to quickly optimize marketing efforts across digital channels while entering a new market.

    Read More
  • How to Get Your Share of the 2017 Holiday Shopping Pie

    How to Get Your Share of the 2017 Holiday Shopping Pie

    During the holiday madness, brands are often reduced to intense price competition to make the sale. But the bigger picture: offering value to customers through their experience with your brand.

    Read Article
  • Renewal Model Businesses: Pay Close Attention to Cadillac, Amazon, #Insurtech

    Renewal Model Businesses: Pay Close Attention to Cadillac, Amazon, #Insurtech

    The average heavy smartphone user checks their phone 150 times/day. Their need to continuously experience micro-euphoric moments is creating new expectations in the way businesses interact with them.

    Read Article
  • 3 Ways Your Bank Needs to be Personalizing Its Marketing

    3 Ways Your Bank Needs to be Personalizing Its Marketing

    Customers are looking for a more personalized banking experience. Providing that experience will increase your ability to retain your current, profitable customers. Here are three places to start.

    Read Article
  • Meet Erica, Bank of America's Promising New Bot

    Meet Erica, Bank of America's Promising New Bot

    Financial services need to think about how to transform their business via technological innovations, like chatbots, that will improve customer experience and drive revenue.

    Read Article
  • Exploring Data-Rich Opportunities Within Branded Realities

    Exploring Data-Rich Opportunities Within Branded Realities

    Precisely how much potential do branded realities wield in terms of adding new and vital engagement experiences to the buyer's journey? Creative Director Alan Kittle provides his thoughts by channel.

    Read Article
  • Bank of America Becomes “Powerfully Personal” with Dedicated Direct and Email Marketing Partner

    Bank of America Becomes “Powerfully Personal” with Dedicated Direct and Email Marketing Partner

    With one dedicated agency focused on its client communications in digital and direct programs, Bank of America has been able to deliver consistent improvements in campaign results.

    Read More
  • Technology Giant Increases New Buyers by 289% with Social Intelligence

    Technology Giant Increases New Buyers by 289% with Social Intelligence

    Read More
  • What All Marketers Need to Know About Mobile Payment Apps

    What All Marketers Need to Know About Mobile Payment Apps

    It’s not mission accomplished after a customer has downloaded your mobile payment app. The real battle is for continued engagement.

    Read Article
  • Is Digital Really Low Return? Marketing Advisory Board Weighs In

    Is Digital Really Low Return? Marketing Advisory Board Weighs In

    The Harte Hanks Marketing Advisory Board looks at the question of return on digital marketing in these three video clips.

    Read Article
  • How Mobile is Transforming the Customer Journey

    How Mobile is Transforming the Customer Journey

    Americans check their phones 8 billion times a day. Harte Hanks Marketing Advisory Board Members discuss how mobile is transforming the customer journey.

    Read Article
  • Who Drives Brand Meaning: The Marketer or the Consumer?

    Who Drives Brand Meaning: The Marketer or the Consumer?

    Professor John Deighton of Harvard Business School and Frank Grillo, CMO of Harte Hanks, discuss whether marketers should anticipate a continued minor role in the process of defining meaning.

    Read Article
  • Modern Marketers: Overcoming Today’s Three Biggest Challenges to Growth

    Modern Marketers: Overcoming Today’s Three Biggest Challenges to Growth

    Read More
  • How to Give Your Customers the Support Experience They Really Want

    How to Give Your Customers the Support Experience They Really Want

    Read More
  • Social Hijacking of St. Patty’s vs. Mardi Gras: Global Beats National

    Social Hijacking of St. Patty’s vs. Mardi Gras: Global Beats National

    Is there a winning formula for brands looking be part of social buzz during major events and holidays? Nick LaBran, my fellow social intelligence guru at Harte Hanks, and I hypothesized that both...

    Read Article
  • If Customer Experience Is the Battlefield, Mobile Is the Weapon of Choice

    If Customer Experience Is the Battlefield, Mobile Is the Weapon of Choice

    For most of us, our smartphone is practically an extension of our body. The vast majority of brands today, however, are struggling to orchestrate outstanding intuitive mobile customer experiences....

    Read Article
  • loading
    Loading More...