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How Mobile is Transforming the Customer Journey
Americans check their phones 8 billion times a day. Harte Hanks Marketing Advisory Board Members discuss how mobile is transforming the customer journey.
Who Drives Brand Meaning: The Marketer or the Consumer?
Professor John Deighton of Harvard Business School and Frank Grillo, CMO of Harte Hanks, discuss whether marketers should anticipate a continued minor role in the process of defining meaning.
Modern Marketers: Overcoming Today’s Three Biggest Challenges to Growth
How to Give Your Customers the Support Experience They Really Want
Social Hijacking of St. Patty’s vs. Mardi Gras: Global Beats National
Is there a winning formula for brands looking be part of social buzz during major events and holidays? Nick LaBran, my fellow social intelligence guru at Harte Hanks, and I hypothesized that both...
If Customer Experience Is the Battlefield, Mobile Is the Weapon of Choice
For most of us, our smartphone is practically an extension of our body. The vast majority of brands today, however, are struggling to orchestrate outstanding intuitive mobile customer experiences....
2017 Super Bowl Ads: Stranger Things Happened Than the Pat’s Comeback
No football team had ever come back from such a large deficit. No QB had ever won five rings. No Super Bowl had every gone to overtime. The Patriots became, arguably, #GOAT late on the 5th in...
How to Boost Both Awareness and Conversions with Facebook
How big of a role should Facebook play in your organization’s digital funnel and overall conversion process? Bigger than you might think. I’ve spoken with a lot of marketers who think Facebook...
5 Powerful Lessons Social Media Marketers Can Learn from Trump. So Great!
We’ve been hearing a lot lately about Donald Trump’s tweets and tweeting behavior (like here and here and here). Dan Rather explains that this is because he is the first “social president,” just...
Harte Hanks - Social Selling
Harte Hanks - Social Reporting
Harte Hanks - Social Command Center
Harte Hanks - Social Audit
3 Components of Best-in-Class Social Support
Social media has become one of the BIG THREE customer service channels—especially in B2C—joining phone and email to form the triad of support modalities. But customers have high expectations,...
Earned media, custom content and the power of social
How Global Tech Leader Increased New B2B Buyers by 289%
A leading international technology corporation selected Harte Hanks to develop and implement a visionary social selling model to better interact with buyers across online channels.
How Social Listening Drives Customer Experience for Electronics Brand
Our client continually launches new products – from mobile devices and VR viewers to washing machines. They wanted to ensure all products are delighting customers across the world.
Harnessing the Power of Social Media
The Power of Social Listening
Four Essential Elements for B2C Success