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How to Get Your Share of the 2017 Holiday Shopping Pie
During the holiday madness, brands are often reduced to intense price competition to make the sale. But the bigger picture: offering value to customers through their experience with your brand.
Renewal Model Businesses: Pay Close Attention to Cadillac, Amazon, #Insurtech
The average heavy smartphone user checks their phone 150 times/day. Their need to continuously experience micro-euphoric moments is creating new expectations in the way businesses interact with them.
3 Ways Your Bank Needs to be Personalizing Its Marketing
Customers are looking for a more personalized banking experience. Providing that experience will increase your ability to retain your current, profitable customers. Here are three places to start.
Meet Erica, Bank of America's Promising New Bot
Financial services need to think about how to transform their business via technological innovations, like chatbots, that will improve customer experience and drive revenue.
Exploring Data-Rich Opportunities Within Branded Realities
Precisely how much potential do branded realities wield in terms of adding new and vital engagement experiences to the buyer's journey? Creative Director Alan Kittle provides his thoughts by channel.
Bank of America Becomes “Powerfully Personal” with Dedicated Direct and Email Marketing Partner
With one dedicated agency focused on its client communications in digital and direct programs, Bank of America has been able to deliver consistent improvements in campaign results.
Technology Giant Increases New Buyers by 289% with Social Intelligence
Is Digital Really Low Return? Marketing Advisory Board Weighs In
The Harte Hanks Marketing Advisory Board looks at the question of return on digital marketing in these three video clips.
How Mobile is Transforming the Customer Journey
Americans check their phones 8 billion times a day. Harte Hanks Marketing Advisory Board Members discuss how mobile is transforming the customer journey.
Who Drives Brand Meaning: The Marketer or the Consumer?
Professor John Deighton of Harvard Business School and Frank Grillo, CMO of Harte Hanks, discuss whether marketers should anticipate a continued minor role in the process of defining meaning.
Modern Marketers: Overcoming Today’s Three Biggest Challenges to Growth
Social Hijacking of St. Patty’s vs. Mardi Gras: Global Beats National
Is there a winning formula for brands looking be part of social buzz during major events and holidays? Nick LaBran, my fellow social intelligence guru at Harte Hanks, and I hypothesized that both...
If Customer Experience Is the Battlefield, Mobile Is the Weapon of Choice
For most of us, our smartphone is practically an extension of our body. The vast majority of brands today, however, are struggling to orchestrate outstanding intuitive mobile customer experiences....
2017 Super Bowl Ads: Stranger Things Happened Than the Pat’s Comeback
No football team had ever come back from such a large deficit. No QB had ever won five rings. No Super Bowl had every gone to overtime. The Patriots became, arguably, #GOAT late on the 5th in...
How to Boost Both Awareness and Conversions with Facebook
How big of a role should Facebook play in your organization’s digital funnel and overall conversion process? Bigger than you might think. I’ve spoken with a lot of marketers who think Facebook...
5 Powerful Lessons Social Media Marketers Can Learn from Trump. So Great!
We’ve been hearing a lot lately about Donald Trump’s tweets and tweeting behavior (like here and here and here). Dan Rather explains that this is because he is the first “social president,” just...
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