Digital Advertising Approach Saves $200K

August 26, 2016

The CEO of a niche internet retailer met with Harte Hanks to discuss customer acquisition costs. The retailer’s largest budget line item – bigger than payroll, was Internet advertising. The cost-per-lead threatened profitability and was not sustainable, but the CEO felt he had few options and little leverage with his suppliers. 

Harte Hanks analyzed the economics of the retailer and the suppliers at a summary level, considered the history and relationships, and with the client concluded that the opportunity existed to gain worthwhile savings through a structured sourcing process.

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Online Marketplace Lowers Acquisition Costs by 78% with Google Display Network
Online Marketplace Lowers Acquisition Costs by 78% with Google Display Network

Harte Hanks was challenged to increase membership sign ups of a highly curated online marketplace using cro...

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Multi-channel campaign optimization to improve conversions by x100 and lower CPA by 56%
Multi-channel campaign optimization to improve conversions by x100 and lower CPA by 56%

MVMT, an ecommerce company sought to optimize performance across digital channels while rapidly scaling con...

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