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3 Customer Support Channels You Need to Master in 2018
Brands should be sure to master well-established customer support channels before moving on to new and impressive technologies.
Customer Support Channels to Master in 2018
Before moving into new and impressive technologies to improve support and customer experience, brands need to master well-established channels like social, video and web-based support first.
Global Pharmaceutical Brand Improves Patient Outcomes with Personalized, Multichannel Experience
This pharmaceutical brand sought to provide a personalized, human-based approach to support that could scale to a global level in order to improve patients’ personal outcomes and lives.
Three Brands See Success with Marketing Automation Services
The following are three examples of how we were able to help clients improve their marketing automation processes, streamline campaign development, increase speed to market and more.
15 Of The Most Interesting CMOs On Twitter
Take a quick look at which CMOs are fully utilizing all opportunities the bite-sized social media platform offers.
Payment Processing Company Tests Digital Marketing in New Market
See how this payment processing company was able to quickly optimize marketing efforts across digital channels while entering a new market.
How to Get Your Share of the 2017 Holiday Shopping Pie
During the holiday madness, brands are often reduced to intense price competition to make the sale. But the bigger picture: offering value to customers through their experience with your brand.
Renewal Model Businesses: Pay Close Attention to Cadillac, Amazon, #Insurtech
The average heavy smartphone user checks their phone 150 times/day. Their need to continuously experience micro-euphoric moments is creating new expectations in the way businesses interact with them.
3 Ways Your Bank Needs to be Personalizing Its Marketing
Customers are looking for a more personalized banking experience. Providing that experience will increase your ability to retain your current, profitable customers. Here are three places to start.
Meet Erica, Bank of America's Promising New Bot
Financial services need to think about how to transform their business via technological innovations, like chatbots, that will improve customer experience and drive revenue.
Exploring Data-Rich Opportunities Within Branded Realities
Precisely how much potential do branded realities wield in terms of adding new and vital engagement experiences to the buyer's journey? Creative Director Alan Kittle provides his thoughts by channel.
Bank of America Becomes “Powerfully Personal” with Dedicated Direct and Email Marketing Partner
With one dedicated agency focused on its client communications in digital and direct programs, Bank of America has been able to deliver consistent improvements in campaign results.
Technology Giant Increases New Buyers by 289% with Social Intelligence
What All Marketers Need to Know About Mobile Payment Apps
It’s not mission accomplished after a customer has downloaded your mobile payment app. The real battle is for continued engagement.
Is Digital Really Low Return? Marketing Advisory Board Weighs In
The Harte Hanks Marketing Advisory Board looks at the question of return on digital marketing in these three video clips.
How Mobile is Transforming the Customer Journey
Americans check their phones 8 billion times a day. Harte Hanks Marketing Advisory Board Members discuss how mobile is transforming the customer journey.
Who Drives Brand Meaning: The Marketer or the Consumer?
Professor John Deighton of Harvard Business School and Frank Grillo, CMO of Harte Hanks, discuss whether marketers should anticipate a continued minor role in the process of defining meaning.
How to Give Your Customers the Support Experience They Really Want
Social Hijacking of St. Patty’s vs. Mardi Gras: Global Beats National
Is there a winning formula for brands looking be part of social buzz during major events and holidays? Nick LaBran, my fellow social intelligence guru at Harte Hanks, and I hypothesized that both...
If Customer Experience Is the Battlefield, Mobile Is the Weapon of Choice