Multi-channel campaign optimization to improve conversions by x100 and lower CPA by 56%

August 26, 2016

MVMT, an ecommerce company selling minimalist men’s and women’s watches sought to optimize performance across all viable digital channels while rapidly scaling conversions.

Harte Hanks supported the firm’s Google campaigns at the end of April 2015 and have since taken over management of Twitter, Reddit, YouTube, Amazon, Nextag, Yahoo Gemini, Google Shopping, Connexity, and Shopping.com campaigns – highlighting subsequent strategy and performance from Twitter, Google Shopping, and the Google Display Network.

 

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