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Payment Processing Company Breaks into a New Market with Audience-Led Insights
3 Ways to Use Social Listening to Build Better Marketing Strategies
The knowledge you can obtain from social listening can be the foundation for creating a better marketing strategy. See how to better understand your brand health, your competitors and your industry.
Google Trends: A Proven Tool to Uncover What Customers Really Think
It’s getting harder and harder to discern what your customers are thinking because traditional forms of market research are losing their effectiveness. See how Google Trends can help.
Pivoting Social Listening into Lead Generation: The B2B Story
The information you gather via social listening provides the ideal insight for driving new, relevant conversations which are likely to result in more sales and better results. This is social selling.
Infographic: How to Use Consumer Data on Social Media
How can you be sure, as user's distrust of social platforms grow, your brands reputation isn't being dragged down as well? Responsible marketers have to ensure ethical and responsible use in social.
Harte Hanks Featured June 2018
Diversity in Branding: A Google Trends Study
Check out this ebook to see how Google Trends can inform the creation of an effective branding strategy that includes some form of diversity messaging—while managing its inherent risks.
Who is Nailing Personalized Social Right Now?
Social media should be about having personalized conversations. See which brand Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, holds on a pedestal for social personalization.
Heard of Context Audiences? See What They are and How to Build Them
Instead of trying to be everything to everyone on social media, consider context audiences. Hear Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, explain why they can be a great
How to Find Your Brand Advocates
While reaching a large audience with a prominent influencer sounds like a winning bet, you might be better off focusing on your brand advocates. Kate Sullivan, Senior Director, Digital & Social Media
What are Customers Looking for from Brands on Social?
Do you know what your customers want from you on social? Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, explains what it is—and how to deliver it.
Hey, Social Media Marketers! Don't Get Comfortable.
Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, explains what should be top of mind for social media marketers in 2018.
5 Dos and Don'ts on How to Use Consumer Data in Social
How can you ensure that—as users’ distrust of social platforms grows—your brand’s reputation isn’t being dragged down as well? Here's a list of dos and don'ts for consumer data use on social media.
Cutting Through the Noise with Social Listening: The B2B Story
Social listening. If you’re not doing it, you’re missing out on a host of opportunities for your B2B business. Here's why and how to get started.
Digital Transformation: A Framework for Auditing Where You Stand Today
The stakes are high, with internal and external pressures to transform quickly and meet customer demands. Here's how to get started with digital transformation.
HHQ Vol. 3 Spring 2018
Welcome to the spring 2018 issue of Harte Hanks Quarterly. Check out thought-provoking articles on all things marketing—from creative to martech, segmentation to talent development.
Bringing the Human Back to Marketing through Digital Transformation
CEO Karen Puckett will be joining executives from Microsoft, Uber, Discover & Nokia in a WINNOVATE 2018 panel discussion on Transformation in the Digital Age. We captured some of her insights here.
Are You Measuring the Right Social Metrics?
If we're looking to generate true dialogue on social media, we need to measure more than likes. Nick LaBran, Social Media Intelligence, provides some alternatives.
How to Cut through the Noise in Social Media
It's one of the biggest challenges facing social media marketers: being heard in a sea of ever increasing voices. Hear what Nick LaBran, Social Media Intelligence at Harte Hanks, recommends.
What are Marketers Getting Wrong with Social?