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IBM Uses Social Listening for ABM
Some B2B brands are doing great account based marketing. Alex Gill, SVP of B2B Strategy at Harte Hanks, explains how IBM is successfully using social listening to drive their ABM efforts.
Why Automakers Must Fix the Digital Retail Experience
Auto marketers can best respond to challenging trends in the industry by focusing on three major areas: the retail experience, the connected car, and new mobility patterns.
Live Video as Part of Your Social Strategy
Jason Burns, Senior Social Media Manager at Harte Hanks, explains the rise of live video and how brands should be integrating it into their content and social strategies.
5 Tips on How to Master Knowledge Base Customer Support
If you’re able to answer customer questions readily in what more frequently is becoming the channel of choice (web knowledge bases) you’ll be able to reduce costs while also satisfying the customer.
3 Customer Support Channels You Need to Master in 2018
Brands should be sure to master well-established customer support channels before moving on to new and impressive technologies.
Customer Support Channels to Master in 2018
Before moving into new and impressive technologies to improve support and customer experience, brands need to master well-established channels like social, video and web-based support first.
Global Pharmaceutical Brand Improves Patient Outcomes with Personalized, Multichannel Experience
This pharmaceutical brand sought to provide a personalized, human-based approach to support that could scale to a global level in order to improve patients’ personal outcomes and lives.
Three Brands See Success with Marketing Automation Services
Check out three examples of how we were able to help these B2B clients improve their marketing automation processes, streamline campaign development, increase speed to market, and more.
15 Of The Most Interesting CMOs On Twitter
Take a quick look at which CMOs are fully utilizing all opportunities the bite-sized social media platform offers.
Payment Processing Company Tests Digital Marketing in New Market
See how this payment processing company was able to quickly optimize marketing efforts across digital channels while entering a new market.
How to Get Your Share of the 2017 Holiday Shopping Pie
During the holiday madness, brands are often reduced to intense price competition to make the sale. But the bigger picture: offering value to customers through their experience with your brand.
Renewal Model Businesses: Pay Close Attention to Cadillac, Amazon, #Insurtech
The average heavy smartphone user checks their phone 150 times/day. Their need to continuously experience micro-euphoric moments is creating new expectations in the way businesses interact with them.
3 Ways Your Bank Needs to be Personalizing Its Marketing
Customers are looking for a more personalized banking experience. Providing that experience will increase your ability to retain your current, profitable customers. Here are three places to start.
Meet Erica, Bank of America's Promising New Bot
Financial services need to think about how to transform their business via technological innovations, like chatbots, that will improve customer experience and drive revenue.
Exploring Data-Rich Opportunities Within Branded Realities
Precisely how much potential do branded realities wield in terms of adding new and vital engagement experiences to the buyer's journey? Creative Director Alan Kittle provides his thoughts by channel.
Bank of America Becomes “Powerfully Personal” with Dedicated Direct and Email Marketing Partner
With one dedicated agency focused on its client communications in digital and direct programs, Bank of America has been able to deliver consistent improvements in campaign results.
Technology Giant Increases New Buyers by 289% with Social Intelligence
What All Marketers Need to Know About Mobile Payment Apps
It’s not mission accomplished after a customer has downloaded your mobile payment app. The real battle is for continued engagement.
Is Digital Really Low Return? Marketing Advisory Board Weighs In
The Harte Hanks Marketing Advisory Board looks at the question of return on digital marketing in these three video clips.
How Mobile is Transforming the Customer Journey