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Diversity in Branding: A Google Trends Study
Check out this ebook to see how Google Trends can inform the creation of an effective branding strategy that includes some form of diversity messaging—while managing its inherent risks.
Who is Nailing Personalized Social Right Now?
Social media should be about having personalized conversations. See which brand Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, holds on a pedestal for social personalization.
Heard of Context Audiences? See What They are and How to Build Them
Instead of trying to be everything to everyone on social media, consider context audiences. Hear Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, explain why they can be a great
How to Find Your Brand Advocates
While reaching a large audience with a prominent influencer sounds like a winning bet, you might be better off focusing on your brand advocates. Kate Sullivan, Senior Director, Digital & Social Media
What are Customers Looking for from Brands on Social?
Do you know what your customers want from you on social? Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, explains what it is—and how to deliver it.
Hey, Social Media Marketers! Don't Get Comfortable.
Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, explains what should be top of mind for social media marketers in 2018.
5 Dos and Don'ts on How to Use Consumer Data in Social
How can you ensure that—as users’ distrust of social platforms grows—your brand’s reputation isn’t being dragged down as well? Here's a list of dos and don'ts for consumer data use on social media.
Cutting Through the Noise with Social Listening: The B2B Story
Social listening. If you’re not doing it, you’re missing out on a host of opportunities for your B2B business. Here's why and how to get started.
Digital Transformation: A Framework for Auditing Where You Stand Today
The stakes are high, with internal and external pressures to transform quickly and meet customer demands. Here's how to get started with digital transformation.
HHQ Vol. 3 Spring 2018
Welcome to the spring 2018 issue of Harte Hanks Quarterly. Check out thought-provoking articles on all things marketing—from creative to martech, segmentation to talent development.
Bringing the Human Back to Marketing through Digital Transformation
CEO Karen Puckett will be joining executives from Microsoft, Uber, Discover & Nokia in a WINNOVATE 2018 panel discussion on Transformation in the Digital Age. We captured some of her insights here.
Are You Measuring the Right Social Metrics?
If we're looking to generate true dialogue on social media, we need to measure more than likes. Nick LaBran, Social Media Intelligence, provides some alternatives.
How to Cut through the Noise in Social Media
It's one of the biggest challenges facing social media marketers: being heard in a sea of ever increasing voices. Hear what Nick LaBran, Social Media Intelligence at Harte Hanks, recommends.
What are Marketers Getting Wrong with Social?
Are you being social on social? Or making this common mistake? Nick LaBran, Social Media Intelligence at Harte Hanks, explains what lots of marketers are getting wrong.
How Facebook Might Die: A Retrospective Look at Days to Come
This is not a scientific forecast of what's to come, but a prophecy of what may, should the titans of technology and social media continue to ignore shifting expectations of misused users.
Why Mobile is a Great Channel to have a More Human Conversation
People have deep, emotional connections with their smartphones, which makes mobile a great place to have a genuine, human conversation. Hear more from Nicole Pawluk, Director of Strategy and Planning
What is the Biggest Mistake Marketers are Making with Mobile?
"If you build it, they will come." Not so with mobile apps. Nicole Pawluk, Director of Strategy and Planning with Harte Hanks, explains why marketers need a plan for how to continually engage users wi
IBM Uses Social Listening for ABM
Some B2B brands are doing great account based marketing. Alex Gill, SVP of B2B Strategy at Harte Hanks, explains how IBM is successfully using social listening to drive their ABM efforts.
Why Automakers Must Fix the Digital Retail Experience
Auto marketers can best respond to challenging trends in the industry by focusing on three major areas: the retail experience, the connected car, and new mobility patterns.
Live Video as Part of Your Social Strategy