Reap the Rewards of Understanding Your Credit Card Customer's Journeys With These Key Points
Whether co-branding your card or providing your own rewards, credit cards are an important growth tool for banks and credit unions to acquire new customers and offer existing ones continued value.
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How to Succeed Against Robo-Advisors: Serve the Human
Is keeping up with all of these perceived fintech competitors really a good use of resources for more traditional financial services brands? Find out where to focus marketing efforts instead.
Managing a Merger—and Other Insights from First Tennessee Bank CMO Aaron Chestnut
Learn about managing a merger from someone who has been there, done that: CMO Aaron Chestnut, formerly of First Tennessee Bank. Then check out his other advice for financial services marketers.
HHQ Vol 4 Fall 2018
Welcome to the Fall 2018 Edition of Harte Hanks Quarterly. Dive into thought leadership and practical tips on data stewardship, auditing your customer experience, using outcome selling and more.
Payment Processing Company Breaks into a New Market with Audience-Led Insights
Forget about Cryptocurrency—The Opportunity is Blockchain
JD Metcalf, VP of Marketing Strategy at Harte Hanks, explains how blockchain technology can provide value to your financial services customers.
The Most Important Lesson Toys R Us Can Teach Banks
Banks and credit unions can also take away some important lessons from the Toys R Us closure, revolving around the role brick-and-mortar outlets play in providing a customer experience.
How Banks Can Compete with FinTech—It's Not How You'd Think!
Fintech seems to be one of the biggest threats to traditional financial services providers, but worrying about all of the possible technology-based players isn't likely to help you succeed.
What does "Human Marketing" Mean for Banks? Time to Find Out.
The more time we all spend interacting with digital devices, the more we crave human interaction. And customers want marketers to get to know them as individuals. JD Metcalf, VP of Marketing Strategy
What's the Biggest Threat to Banks and Credit Unions?
At the end of 2017, over $2B was sitting in the Starbucks payment app. Find out why this is important to banks and credit unions and what they can do about it from JD Metcalf, VP of Marketing Strategy
Banks: Here's the Big Acquisition Opportunity You're Missing
Most banks and credit unions want to tap into this acquisition opportunity—and it might be easier than it appears. Find out which opportunity we're referring to from JD Metcalf.
Welcome to the Party! How to Create Customer Growth through Successful Onboarding
There are similarities between a guest’s experience at a party and a new customer’s relationship with a bank. Optimize the "party" through effective onboarding to grow your assets under management.
Banking on Bots
What Every Financial Services Marketer Needs to Prioritize Now
Find out what should be at the top of every financial services marketer's priority list this year from Laura Watson, Director of Strategy at Harte Hanks. Learn more from Laura about how to be human i
What Does it Mean to be More Human in Financial Services Marketing?
Ironically, a more human approach to marketing is now possible through the use of technology. Laura Watson, Director of Strategy at Harte Hanks, explains. Learn more from Laura about how to be human
Global DataView: Solution Overview
6 Steps to Household Deposit Growth—A Banker’s Marketing Guide
In this second story in our two-part series, we follow six marketing steps that enable banks to identify, select and engage the best-opportunity households for new accounts.
4 Ways to Master Finding Households that are Ripe for Deposit Growth
A sound way to increase deposits is by strengthening relationships with existing customers. Check out four steps for growing deposits with a small but influential segment—affluent households.
HHQ Vol. 3 Spring 2018
Welcome to the spring 2018 issue of Harte Hanks Quarterly. Check out thought-provoking articles on all things marketing—from creative to martech, segmentation to talent development.
Financial Services Marketers: Here's Why Your Brand Needs to be Human
At the end of the day, we're all people, and we're making decisions not just based on rational evaluation—but also based on our experiences with brands. Brands therefore need to connect with customers