Finance

  • Reap the Rewards of Understanding Your Credit Card Customer's Journeys With These Key Points

    Reap the Rewards of Understanding Your Credit Card Customer's Journeys With These Key Points

    Whether co-branding your card or providing your own rewards, credit cards are an important growth tool for banks and credit unions to acquire new customers and offer existing ones continued value.

    Read Article
  • Don't Miss a Thing.
    We'll keep you up to date with our latest content you'll love.

    Stay Updated
  • How to Succeed Against Robo-Advisors: Serve the Human

    How to Succeed Against Robo-Advisors: Serve the Human

    Is keeping up with all of these perceived fintech competitors really a good use of resources for more traditional financial services brands? Find out where to focus marketing efforts instead.

    Read Article
  • Managing a Merger—and Other Insights from First Tennessee Bank CMO Aaron Chestnut

    Managing a Merger—and Other Insights from First Tennessee Bank CMO Aaron Chestnut

    Learn about managing a merger from someone who has been there, done that: CMO Aaron Chestnut, formerly of First Tennessee Bank. Then check out his other advice for financial services marketers.

    Read Article
  • HHQ Vol 4 Fall 2018

    HHQ Vol 4 Fall 2018

    Welcome to the Fall 2018 Edition of Harte Hanks Quarterly. Dive into thought leadership and practical tips on data stewardship, auditing your customer experience, using outcome selling and more.

    Read More
  • Payment Processing Company Breaks into a New Market with Audience-Led Insights

    Payment Processing Company Breaks into a New Market with Audience-Led Insights

    Read More
  • Forget about Cryptocurrency—The Opportunity is Blockchain1:30

    Forget about Cryptocurrency—The Opportunity is Blockchain

    JD Metcalf, VP of Marketing Strategy at Harte Hanks, explains how blockchain technology can provide value to your financial services customers.

    Watch Video
  • The Most Important Lesson Toys R Us Can Teach Banks

    The Most Important Lesson Toys R Us Can Teach Banks

    Banks and credit unions can also take away some important lessons from the Toys R Us closure, revolving around the role brick-and-mortar outlets play in providing a customer experience.

    Read Article
  • How Banks Can Compete with FinTech—It's Not How You'd Think!1:00

    How Banks Can Compete with FinTech—It's Not How You'd Think!

    Fintech seems to be one of the biggest threats to traditional financial services providers, but worrying about all of the possible technology-based players isn't likely to help you succeed.

    Watch Video
  • What does "Human Marketing" Mean for Banks? Time to Find Out.1:19

    What does "Human Marketing" Mean for Banks? Time to Find Out.

    The more time we all spend interacting with digital devices, the more we crave human interaction. And customers want marketers to get to know them as individuals. JD Metcalf, VP of Marketing Strategy

    Watch Video
  • What's the Biggest Threat to Banks and Credit Unions?1:33

    What's the Biggest Threat to Banks and Credit Unions?

    At the end of 2017, over $2B was sitting in the Starbucks payment app. Find out why this is important to banks and credit unions and what they can do about it from JD Metcalf, VP of Marketing Strategy

    Watch Video
  • Banks: Here's the Big Acquisition Opportunity You're Missing2:10

    Banks: Here's the Big Acquisition Opportunity You're Missing

    Most banks and credit unions want to tap into this acquisition opportunity—and it might be easier than it appears. Find out which opportunity we're referring to from JD Metcalf.

    Watch Video
  • Welcome to the Party! How to Create Customer Growth through Successful Onboarding

    Welcome to the Party! How to Create Customer Growth through Successful Onboarding

    There are similarities between a guest’s experience at a party and a new customer’s relationship with a bank. Optimize the "party" through effective onboarding to grow your assets under management.

    Read Article
  • Banking on Bots
    Read Article
  • What Every Financial Services Marketer Needs to Prioritize Now0:45

    What Every Financial Services Marketer Needs to Prioritize Now

    Find out what should be at the top of every financial services marketer's priority list this year from Laura Watson, Director of Strategy at Harte Hanks. Learn more from Laura about how to be human i

    Watch Video
  • What Does it Mean to be More Human in Financial Services Marketing?1:05

    What Does it Mean to be More Human in Financial Services Marketing?

    Ironically, a more human approach to marketing is now possible through the use of technology. Laura Watson, Director of Strategy at Harte Hanks, explains. Learn more from Laura about how to be human

    Watch Video
  • Global DataView: Solution Overview

    Global DataView: Solution Overview

    Read More
  • 6 Steps to Household Deposit Growth—A Banker’s Marketing Guide

    6 Steps to Household Deposit Growth—A Banker’s Marketing Guide

    In this second story in our two-part series, we follow six marketing steps that enable banks to identify, select and engage the best-opportunity households for new accounts.

    Read Article
  • 4 Ways to Master Finding Households that are Ripe for Deposit Growth

    4 Ways to Master Finding Households that are Ripe for Deposit Growth

    A sound way to increase deposits is by strengthening relationships with existing customers. Check out four steps for growing deposits with a small but influential segment—affluent households.

    Read Article
  • HHQ Vol. 3 Spring 2018

    HHQ Vol. 3 Spring 2018

    Welcome to the spring 2018 issue of Harte Hanks Quarterly. Check out thought-provoking articles on all things marketing—from creative to martech, segmentation to talent development.

    Read More
  • Financial Services Marketers: Here's Why Your Brand Needs to be Human1:12

    Financial Services Marketers: Here's Why Your Brand Needs to be Human

    At the end of the day, we're all people, and we're making decisions not just based on rational evaluation—but also based on our experiences with brands. Brands therefore need to connect with customers

    Watch Video
  • loading
    Loading More...