Financial Services Marketers: Here's Why Your Brand Needs to be Human

April 30, 2018
At the end of the day, we're all people, and we're making decisions not just based on rational evaluation—but also based on our experiences with brands. Brands therefore need to connect with customers on a more human level. Nicole Pawluk, Director of Strategy and Planning at Harte Hanks, explains why this is particularly important for financial services brands. Learn more at www.hartehanks.com/human.
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HHQ Vol. 3 Spring 2018
HHQ Vol. 3 Spring 2018

Welcome to the spring 2018 issue of Harte Hanks Quarterly. Check out thought-provoking articles on all thin...

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