At the end of the day, we're all people, and we're making decisions not just based on rational evaluation—but also based on our experiences with brands. Brands therefore need to connect with customers on a more human level. Nicole Pawluk, Director of Strategy and Planning at Harte Hanks, explains why this is particularly important for financial services brands. Learn more at www.hartehanks.com/human.
HHQ Vol. 3 Spring 2018
Welcome to the spring 2018 issue of Harte Hanks Quarterly. Check out thought-provoking articles on all thin...
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Forget about Cryptocurrency—The Opportunity is Blockchain
JD Metcalf, VP of Marketing Strategy at Harte Hanks, explains how blockchain technology can provide value to your financial services customers.
The Most Important Lesson Toys R Us Can Teach Banks
Banks and credit unions can also take away some important lessons from the Toys R Us closure, revolving around the role brick-and-mortar outlets play in providing a customer experience.
How Banks Can Compete with FinTech—It's Not How You'd Think!
Fintech seems to be one of the biggest threats to traditional financial services providers, but worrying about all of the possible technology-based players isn't likely to help you succeed.
What does "Human Marketing" Mean for Banks? Time to Find Out.
The more time we all spend interacting with digital devices, the more we crave human interaction. And customers want marketers to get to know them as individuals. JD Metcalf, VP of Marketing Strategy
What's the Biggest Threat to Banks and Credit Unions?
At the end of 2017, over $2B was sitting in the Starbucks payment app. Find out why this is important to banks and credit unions and what they can do about it from JD Metcalf, VP of Marketing Strategy
Banks: Here's the Big Acquisition Opportunity You're Missing
Most banks and credit unions want to tap into this acquisition opportunity—and it might be easier than it appears. Find out which opportunity we're referring to from JD Metcalf.
Welcome to the Party! How to Create Customer Growth through Successful Onboarding
There are similarities between a guest’s experience at a party and a new customer’s relationship with a bank. Optimize the "party" through effective onboarding to grow your assets under management.
Banking on Bots
What Every Financial Services Marketer Needs to Prioritize Now
Find out what should be at the top of every financial services marketer's priority list this year from Laura Watson, Director of Strategy at Harte Hanks. Learn more from Laura about how to be human i
What Does it Mean to be More Human in Financial Services Marketing?
Ironically, a more human approach to marketing is now possible through the use of technology. Laura Watson, Director of Strategy at Harte Hanks, explains. Learn more from Laura about how to be human
Global DataView: Solution Overview
6 Steps to Household Deposit Growth—A Banker’s Marketing Guide
In this second story in our two-part series, we follow six marketing steps that enable banks to identify, select and engage the best-opportunity households for new accounts.
4 Ways to Master Finding Households that are Ripe for Deposit Growth
A sound way to increase deposits is by strengthening relationships with existing customers. Check out four steps for growing deposits with a small but influential segment—affluent households.
HHQ Vol. 3 Spring 2018
Welcome to the spring 2018 issue of Harte Hanks Quarterly. Check out thought-provoking articles on all things marketing—from creative to martech, segmentation to talent development.
How to Match Customer Investment Strategies with Products
The environment has never been riper for financial advisors who know how to engage and encourage consumers (rather than scare them into saving) and to offer them solutions to build their investment.
5 Pillars for Wealth Management Solution Overview
3 Steps for Nurturing Investment Clients Until They're Ready to Engage
Since time is one of your most valuable assets as a financial advisor, you must look for ways to nurture not-yet-qualified leads efficiently and effectively without personal involvement.
How to Use Segmentation to Provide More Value to Insurance Buyers
The details of each buyer's journey varies by customer. Segmentation helps tease out the fine differences and how an insurance provider can cater to them.
The 5 Pillars for Insurance: Solution Overview
3 Steps for Cool-Headed Insurance Marketing in a Breakneck World