Harte Hanks Featured Vol 5 Dec 2017

December 19, 2017

This issue of Featured — a monthly digest of our most popular marketing articles — contains insights from marketing leaders like Karen Puckett, Frank Grillo, JD Metcalf, Hermann Simon, Sanjay Sarma and Linda Bernardi. Check out their thoughts on topics like the continuing evolution of retail, customer loyalty, pricing and the CEO, banking bots and more. Enjoy!

Previous Article
Big Bank Saves Big Money, Optimizes Mail
Big Bank Saves Big Money, Optimizes Mail

With the right industry know-how, you can optimize direct mail pieces, reducing costs through efforts like ...

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Regional Bank Cashes in on Contextual, Human Marketing
Regional Bank Cashes in on Contextual, Human Marketing

To attract new customers and improve loyalty, this regional bank needed a strategy that centered on the cus...