Based in the United Kingdom, this payment processing giant expanded their footprint into the United States. The brand’s unique offering benefits customers beyond basic payment processing and provides insights that can help customers grow their businesses. However, their story is complex and must be told in such a way that will garner optimal results for the US-based operation.
This brand was in need of claiming a market position that would enable them to capture corporate, healthcare, professional and small business customers with their portfolio of payment processing solutions. But the brand also needed to move quickly into their new US market by optimizing and successfully executing some tactical marketing—while they worked simultaneously on strategic segmentation, persona development and more.