Regional Bank Cashes in on Contextual, Human Marketing

December 14, 2017

In the highly competitive banking industry, regional banks face enormous challenges without the benefit of huge marketing budgets and resources that national banks enjoy. To remain profitable in
a highly-connected era, this regional bank realized they had to
adapt to customer needs in more relevant ways—both quickly and cost effectively.

To attract new customers and improve loyalty, this regional bank needed a strategy that centered on the customer, that integrated all key channels, that leveraged smart personalization—and that helped to gain efficiencies while driving impact on the bottom line. 

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HHQ Vol 2 Winter 2018
HHQ Vol 2 Winter 2018

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Payment Processing Company Tests Digital Marketing in New Market
Payment Processing Company Tests Digital Marketing in New Market

See how this payment processing company was able to quickly optimize marketing efforts across digital chann...

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