There’s a lot of talk about using new and impressive technologies—like artificial intelligence driven chatbots and virtual reality—to improve support and the customer experience. But there are well-established communication channels that brands should (and in many cases need to) focus on mastering first.
5 Myths of Outsourcing Customer Care
The negative image of customer service and support is the result of a variety of myths about outsourcing. F...
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What Does Blockchain Mean for the CMO?
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View or download this ebook to check out a content marketing framework that brings together understanding of the customer and their journey to deliver real value in every interaction.
Harte Hanks Featured June 2018
Harte Hanks Featured May 2018
Harte Hanks Featured Vol 1 Aug 2017
Diversity in Branding: A Google Trends Study
Check out this ebook to see how Google Trends can inform the creation of an effective branding strategy that includes some form of diversity messaging—while managing its inherent risks.
HHQ Vol. 3 Spring 2018
Welcome to the spring 2018 issue of Harte Hanks Quarterly. Check out thought-provoking articles on all things marketing—from creative to martech, segmentation to talent development.
Worksheet: How To Know If You Should Outsource Your Database
Harte Hanks Featured Vol 9 April 2018
Harte Hanks' monthly collection of marketing thought leadership. Our April 2018 issue features articles on retail, the buyer's journey, agile marketing, brand-shaming and much more.
Take Your Personas To The Next Level With Powerful Analytics
Deliver the right message, with the right offering, designed to reach the audience at the right time. You can make this mission a reality by creating analytics-based personas.
10 Questions for Selecting a Fulfillment Provider
Modern technology and operations management in your fulfillment process can deliver on both improved performance and reduced costs. This makes choosing the right fulfillment partner critical.
The Future of CRM
View or download this ebook to see how you can incorporate real-time, dynamic marketing into your go-to-market approach to engage customers throughout their individual journeys.
How Customer Data Integration Drives Sales Growth
Our approach to CDI is a critical step toward ensuring your martech stack can perform optimally—and you have the insights and ability to converse contextually with customers. See how it wo
Harte Hanks Featured Vol 8 Mar 2018
Each of the pieces in this month's issue of Harte Hanks Featured provides different insights on market segmentation—starting with Tony Ulwick’s new piece on milkshake marketing.
5 Myths of Outsourcing Customer Care
The negative image of customer service and support is the result of a variety of myths about outsourcing. Find out how these myths are dispelled.
How to Find and Reach Your Best Opportunities with Market Segmentation
The Harte Hanks Market Segmentation Framework utilizes internal and external data to pinpoint where your target audience is and how to reach them. See how it's done in this ebook.
Harte Hanks Featured Vol 7 Feb 2018
The Essential Elements of Data and MarTech Success
Customers do not sort themselves into neat categories or purchase in quarterly planning cycles. See how the right data and martech ecosystem can enable in-the-moment marketing for every individual.
How to Refine Your Growth Strategy with a 5 Pillars Analysis
Check out this ebook to see how a 5 Pillars Audit helps marketers to develop a rock-solid strategy that will impress their executives and customers alike.
HHQ Vol 2 Winter 2018