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Decoding Customer Needs with the Buyer's Journey Framework
Decoding Customer Needs with the Buyer's Journey Framework

The best buyer’s journey maps are founded on precise, quantifiable definitions of customer needs at every s...

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Assessing Direct Mail through the Omnichannel Lens
Assessing Direct Mail through the Omnichannel Lens

To maximize marketing ROI, we must tap the inherent strengths of direct mail and integrate it into omnichan...

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