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Decoding Customer Needs with the Buyer's Journey Framework
The best buyer’s journey maps are founded on precise, quantifiable definitions of customer needs at every step along the way. Here's how to uncover those needs using the Jobs-to-be-Done methodology.
Assessing Direct Mail through the Omnichannel Lens
The Path to Virtual Advisors Begins with Getting to Know Your Customers
Consumers are demanding a more personalized, on-demand banking experience. But many But many banks don’t have the resources to build a personalized, automated system. So what can be done today?
HHQ Vol 1 Fall 2017
Harte Hanks Featured Vol 3 Oct 2017
Harte Hanks Featured Vol 2 Sept 2017
This month’s digest contains insights from marketing leaders Korey Thurber, Philip Kotler and Cheryl Strauss Einhorn. Hear their thoughts on marketing strategy, machine learning and more.
Harte Hanks Featured Vol 1 Aug 2017
Retail Marketing in 2017: Approaches CMOs Need to Know
Micro-moments, the buyer's journey, experience centers, competing against Amazon...get insights into each with this compilation of top retail articles.
The MarTech Maturity Model
Modern Marketers: Overcoming Today’s Three Biggest Challenges to Growth
CRM 3.0 Using Technology to Bring Human Interaction Back to Marketing
How to Give Your Customers the Support Experience They Really Want
Mapping a Better Customer Experience for Contact Center
How to create the most valuable interactions
Can Bricks and Mortar Compete with On-line Retailing?
It's not you, it's me: the power of personalized content
Experiencing the experiential
Earned media, custom content and the power of social
Mastering Digital Growth
Mastering the New Customer Experience