Harte Hanks Featured Vol 6 Jan 2018

January 18, 2018

This month’s issue of Featured showcases some of our most popular articles from December. Included are 2018 marketing predictions from our Harte Hanks Marketing Advisory Board academic members—including John Deighton, Kim Whitler and others. The remaining three articles provide a mix of thought leadership and practical how-to’s. Check out CMO Frank Grillo’s article for a unique perspective on how marketers need to evolve their thinking on personas, and dive into the buyer’s journey eBook for a step-by-step look at defining your customers’ needs through the lens of jobs to be done. Finally, see how UK-based retailer Marks & Spencer is rethinking its brick and mortar presence through data that helps them better understand their customers. Enjoy!

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HHQ Vol 2 Winter 2018
HHQ Vol 2 Winter 2018

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Retail In 2018: Turning Challenges Into Opportunities
Retail In 2018: Turning Challenges Into Opportunities

To coincide with our attendance at NRF2018 in New York this weekend, we’re excited to share exclusive insig...

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