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Worksheet: How To Know If You Should Outsource Your Database
Harte Hanks Featured Vol 9 April 2018
Harte Hanks' monthly collection of marketing thought leadership. Our April 2018 issue features articles on retail, the buyer's journey, agile marketing, brand-shaming and much more.
Take Your Personas To The Next Level With Powerful Analytics
Deliver the right message, with the right offering, designed to reach the audience at the right time. You can make this mission a reality by creating analytics-based personas.
10 Questions for Selecting a Fulfillment Provider
Modern technology and operations management in your fulfillment process can deliver on both improved performance and reduced costs. This makes choosing the right fulfillment partner critical.
The Future of CRM
View or download this ebook to see how you can incorporate real-time, dynamic marketing into your go-to-market approach to engage customers throughout their individual journeys.
How Customer Data Integration Drives Sales Growth
Our approach to CDI is a critical step toward ensuring your martech stack can perform optimally—and you have the insights and ability to converse contextually with customers. See how it wo
Harte Hanks Featured Vol 8 Mar 2018
Each of the pieces in this month's issue of Harte Hanks Featured provides different insights on market segmentation—starting with Tony Ulwick’s new piece on milkshake marketing.
5 Myths of Outsourcing Customer Care
The negative image of customer service and support is the result of a variety of myths about outsourcing. Find out how these myths are dispelled.
Customer Support Channels to Master in 2018
How to Find and Reach Your Best Opportunities with Market Segmentation
The Harte Hanks Market Segmentation Framework utilizes internal and external data to pinpoint where your target audience is and how to reach them. See how it's done in this ebook.
Harte Hanks Featured Vol 7 Feb 2018
The Essential Elements of Data and MarTech Success
Customers do not sort themselves into neat categories or purchase in quarterly planning cycles. See how the right data and martech ecosystem can enable in-the-moment marketing for every individual.
How to Refine Your Growth Strategy with a 5 Pillars Analysis
Check out this ebook to see how a 5 Pillars Audit helps marketers to develop a rock-solid strategy that will impress their executives and customers alike.
Harte Hanks Featured Vol 6 Jan 2018
Retail In 2018: Turning Challenges Into Opportunities
To coincide with our attendance at NRF2018 in New York this weekend, we’re excited to share exclusive insights on Retail for the coming year.
Harte Hanks Featured Vol 5 Dec 2017
This issue contains insights from marketing leaders like Hermann Simon, Sanjay Sarma & Linda Bernardi. Read their thoughts on topics like the evolution of retail, customer loyalty, bank bots and more.
Decoding Customer Needs with the Buyer's Journey Framework
The best buyer’s journey maps are founded on precise, quantifiable definitions of customer needs at every step along the way. Here's how to uncover those needs using the Jobs-to-be-Done methodology.
Harte Hanks Featured Vol 4 Nov 2017
Assessing Direct Mail through the Omnichannel Lens
To maximize marketing ROI, we must tap the inherent strengths of direct mail and integrate it into omnichannel strategies, metrics, and execution plans.
The Path to Virtual Advisors Begins with Getting to Know Your Customers