If you think the whole world is your oyster, you're wrong. At least when it comes to marketing. No product or service can be all things to all people. To make the most of your limited marketing budget, you must hone in on those opportunities where you are most likely to succeed.
The Harte Hanks Market Segmentation Framework uses internal and external data to pinpoint where your target audience is and how to reach them. It helps our clients increase short and long-term sales, build market share, understand the competitive landscape, know their barriers to success, and pinpoint how best to use marketing dollars to achieve the greatest ROI.
View or download this ebook to pinpoint your own best opportunities with the Market Segmentation Framework.