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Harte Hanks Featured Vol 2 Sept 2017
This month’s digest contains insights from marketing leaders Korey Thurber, Philip Kotler and Cheryl Strauss Einhorn. Hear their thoughts on marketing strategy, machine learning and more.
Harte Hanks Featured Vol 1 Aug 2017
Retail Marketing in 2017: Approaches CMOs Need to Know
Micro-moments, the buyer's journey, experience centers, competing against Amazon...get insights into each with this compilation of top retail articles.
The MarTech Maturity Model
CRM 3.0 Using Technology to Bring Human Interaction Back to Marketing
How to Give Your Customers the Support Experience They Really Want
Mapping a Better Customer Experience for Contact Center
How to create the most valuable interactions
Can Bricks and Mortar Compete with On-line Retailing?
It's not you, it's me: the power of personalized content
Experiencing the experiential
Earned media, custom content and the power of social
Mastering Digital Growth
Mastering the New Customer Experience
Why take customers to a virtual world? An introduction to VR for B2C marketers
Enhancing customer experience through contact center
How to engage your entire organization in supporting your customer experience
Why take buyers to a virtual world? An Introduction for B2B Marketers
Creating Meaningful Customer Engagement: The Need for a Connected Omni-channel Experience
Determining Your Analytics "Intelligence" Level