Assessing Direct Mail through the Omnichannel Lens

November 13, 2017

Today’s buyers are increasingly skeptical of digital marketing. They must sift through thousands of digital ads encountered every day through email, browsers, and social media. In contrast, there is much less competition in the postal mail box.

But it's not an either/or scenario. 

To maximize marketing ROI, we must tap the inherent strengths of direct mail and integrate it into omnichannel strategies, metrics, and execution plans.

View or download this ebook to check out how to view direct mail through this omnichannel lens.

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Harte Hanks Featured Vol 4 Nov 2017
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