Harte Hanks Featured Vol 5 Dec 2017

December 19, 2017

This issue of Featured — a monthly digest of our most popular marketing articles — contains insights from marketing leaders like Karen Puckett, Frank Grillo, JD Metcalf, Hermann Simon, Sanjay Sarma and Linda Bernardi. Check out their thoughts on topics like the continuing evolution of retail, customer loyalty, pricing and the CEO, banking bots and more. Enjoy!

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Retail In 2018: Turning Challenges Into Opportunities
Retail In 2018: Turning Challenges Into Opportunities

To coincide with our attendance at NRF2018 in New York this weekend, we’re excited to share exclusive insig...

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Decoding Customer Needs with the Buyer's Journey Framework
Decoding Customer Needs with the Buyer's Journey Framework

The best buyer’s journey maps are founded on precise, quantifiable definitions of customer needs at every s...

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