The Harte Hanks Market Segmentation Framework TM utilizes internal and external data to pinpoint where your target audience is and how to reach them. It helps our clients increase short and long-term sales, build market share, understand the competitive landscape, know their barriers to success, and pinpoint how best to use marketing dollars to achieve the greatest ROI.
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Most Recent Flipbooks
Harte Hanks Featured Vol 8 Mar 2018
Each of the pieces in this month's issue of Harte Hanks Featured provides different insights on market segmentation—starting with Tony Ulwick’s new piece on milkshake marketing.
5 Myths of Outsourcing Customer Care
The negative image of customer service and support is the result of a variety of myths about outsourcing. Find out how these myths are dispelled.
Customer Support Channels to Master in 2018
Harte Hanks Featured Vol 7 Feb 2018
The Essential Elements of Data and MarTech Success
Customers do not sort themselves into neat categories or purchase in quarterly planning cycles. See how the right data and martech ecosystem can enable in-the-moment marketing for every individual.
How to Refine Your Growth Strategy with a 5 Pillars Audit
HHQ Vol 2 Winter 2018
Harte Hanks Featured Vol 6 Jan 2018
Retail In 2018: Turning Challenges Into Opportunities
To coincide with our attendance at NRF2018 in New York this weekend, we’re excited to share exclusive insights on Retail for the coming year.
Harte Hanks Featured Vol 5 Dec 2017
This issue contains insights from marketing leaders like Hermann Simon, Sanjay Sarma & Linda Bernardi. Read their thoughts on topics like the evolution of retail, customer loyalty, bank bots and more.
Decoding Customer Needs with the Buyer's Journey Framework
The best buyer’s journey maps are founded on precise, quantifiable definitions of customer needs at every step along the way. Here's how to uncover those needs using the Jobs-to-be-Done methodology.
Harte Hanks Featured Vol 4 Nov 2017
Assessing Direct Mail through the Omnichannel Lens
The Path to Virtual Advisors Begins with Getting to Know Your Customers
Consumers are demanding a more personalized, on-demand banking experience. But many But many banks don’t have the resources to build a personalized, automated system. So what can be done today?
HHQ Vol 1 Fall 2017
Harte Hanks Featured Vol 3 Oct 2017
Harte Hanks Featured Vol 2 Sept 2017
This month’s digest contains insights from marketing leaders Korey Thurber, Philip Kotler and Cheryl Strauss Einhorn. Hear their thoughts on marketing strategy, machine learning and more.
Harte Hanks Featured Vol 1 Aug 2017
Retail Marketing in 2017: Approaches CMOs Need to Know
Micro-moments, the buyer's journey, experience centers, competing against Amazon...get insights into each with this compilation of top retail articles.
The Customer Engagement Hub