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Welcome to Harte Hanks Resource Center, you'll find the latest thought leadership, news, and advice. Digest your favorite content with our white papers, blog, or by downloading some of our premium content.

  • Accounts are People, Too—Applying Personas Through Account-Based Marketing

    Accounts are People, Too—Applying Personas Through Account-Based Marketing

    In this second installment of our four-part series about account-based marketing, we venture into selective accounting and developing personas by analyzing the events that shape the client’s needs.

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  • Digital Transformation: A Framework for Auditing Where You Stand Today

    Digital Transformation: A Framework for Auditing Where You Stand Today

    The stakes are high, with internal and external pressures to transform quickly and meet customer demands. Here's how to get started with digital transformation.

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  • Analytics by the Bundle: 5 Customer Traits Insurers Should Know to Grow

    Analytics by the Bundle: 5 Customer Traits Insurers Should Know to Grow

    Five characteristics provide the answer for relating to insurance customers at a level that is genuine and long lasting. It takes reliable data collection and knowing which specific data to collect.

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  • Choose the More Robust Transportation Provider During A Capacity Crisis

    Choose the More Robust Transportation Provider During A Capacity Crisis

    Choosing between a 3PL or an asset-based provider? In the current capacity crisis, a 3PL providers offer an edge in maximizing efficiency to provide better services at a lower cost.

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  • Pioneering Automation in The Boutique with Signal Hub

    Pioneering Automation in The Boutique with Signal Hub

    An automated process will allow us to have more time to focus on personalized outreach efforts based on the digital customer signals we uncover.

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  • When Insights are Anything but Insightful: Making Creative Briefs Better

    When Insights are Anything but Insightful: Making Creative Briefs Better

    Understanding the “why” behind what the audience is doing, feeling, buying (or ignoring)? THAT takes time, interrogation, and legwork. But this insight is critical to a strong creative brief.

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  • Bringing the Human Back to Marketing through Digital Transformation

    Bringing the Human Back to Marketing through Digital Transformation

    CEO Karen Puckett will be joining executives from Microsoft, Uber, Discover & Nokia in a WINNOVATE 2018 panel discussion on Transformation in the Digital Age. We captured some of her insights here.

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  • How to Cut through the Noise in Social Media1:07

    How to Cut through the Noise in Social Media

    It's one of the biggest challenges facing social media marketers: being heard in a sea of ever increasing voices. Hear what Nick LaBran, Social Media Intelligence at Harte Hanks, recommends.

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  • What are Marketers Getting Wrong with Social?0:46

    What are Marketers Getting Wrong with Social?

    Are you being social on social? Or making this common mistake? Nick LaBran, Social Media Intelligence at Harte Hanks, explains what lots of marketers are getting wrong.

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  • Customer Retention: Another Phase in the Buyer's Journey

    Customer Retention: Another Phase in the Buyer's Journey

    A critical step in retaining new customers is making sure they are fully onboarded and activated. Get started with the best practices in this post to improve your customer retention.

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  • How to Deliver a Better Omnichannel Experience

    How to Deliver a Better Omnichannel Experience

    Outcome-Driven Innovation (ODI)™ can help marketers to establish holistic customer studies that provide meaningful feedback to help build out rich, individualized customer experiences.

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  • How Facebook Might Die: A Retrospective Look at Days to Come

    How Facebook Might Die: A Retrospective Look at Days to Come

    This is not a scientific forecast of what's to come, but a prophecy of what may, should the titans of technology and social media continue to ignore shifting expectations of misused users.

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  • How to Reach the Customer that Avoids Marketing0:56

    How to Reach the Customer that Avoids Marketing

    For customers that avoid marketing messages, it's best to forget about "marketing" altogether. Instead, focus on creating value. Nicole Pawluk, Director of Strategy and Planning with Harte Hanks, expl

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  • What is the Biggest Mistake Marketers are Making with Mobile?0:52

    What is the Biggest Mistake Marketers are Making with Mobile?

    "If you build it, they will come." Not so with mobile apps. Nicole Pawluk, Director of Strategy and Planning with Harte Hanks, explains why marketers need a plan for how to continually engage users wi

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  • How to Match Customer Investment Strategies with Products

    How to Match Customer Investment Strategies with Products

    The environment has never been riper for financial advisors who know how to engage and encourage consumers (rather than scare them into saving) and to offer them solutions to build their investment.

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  • How Much Does a Marketing Database Cost? Here are the Details

    How Much Does a Marketing Database Cost? Here are the Details

    There are several reasons, intersecting both IT and marketing, why a company would choose to install a database marketing solution on its own.

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  • The Most Important Contact Center Trends for 2018

    The Most Important Contact Center Trends for 2018

    There are a number of changing trends as the role of contact center continually changes. However, a through-line is maintaining excellent customer experience.

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  • Global DataView for Retail: Solution Overview

    Global DataView for Retail: Solution Overview

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  • Interact in Ways that Feel Refreshingly Human0:56

    Interact in Ways that Feel Refreshingly Human

    Understand your customers' digital buyer signals to say the right things, in the right moments, beautifully on cue. See how with the right Data & MarTech Ecosystem at hartehanks.com/datamartech.

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  • Not Practicing Human Marketing? Prepare to Lose Customers

    Not Practicing Human Marketing? Prepare to Lose Customers

    Brands face the risk of losing customers when they don't listen to the conversation that the consumer is having with them within their buyer's journey.

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