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News, advice, and thought leadership from Harte Hanks

  • The CMO Marketing Effectiveness Review: How to Best Prioritize Initiatives

    The CMO Marketing Effectiveness Review: How to Best Prioritize Initiatives

    Every CMO must take stock of where their organization is and make decisions about what’s most important for the future. This can be an overwhelming process, with priorities coming from business...

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  • If Customer Experience Is the Battlefield, Mobile Is the Weapon of Choice

    If Customer Experience Is the Battlefield, Mobile Is the Weapon of Choice

    For most of us, our smartphone is practically an extension of our body. The vast majority of brands today, however, are struggling to orchestrate outstanding intuitive mobile customer experiences....

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  • 2017 Super Bowl Ads: Stranger Things Happened Than the Pat’s Comeback

    2017 Super Bowl Ads: Stranger Things Happened Than the Pat’s Comeback

    No football team had ever come back from such a large deficit. No QB had ever won five rings. No Super Bowl had every gone to overtime. The Patriots became, arguably, #GOAT late on the 5th in...

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  • The Convergence of Digital and Physical Shopping Experiences

    The Convergence of Digital and Physical Shopping Experiences

    Historically, brick-and-mortar retailers have approached development of their online storefronts fatalistically. Companies thought that increasing online business couldn’t happen without poaching...

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  • The Magic Question: What’s as Important as Baseball?

    The Magic Question: What’s as Important as Baseball?

    First, a case study from Dr. Karl Hellman (Co-founder, Resultrek) and then an analysis by Frank Grillo (CMO, Harte Hanks). Case study from Dr. Karl Hellman In our 3-second attention span world,...

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  • Are You Ready for the Future of Personal Data Privacy?

    Are You Ready for the Future of Personal Data Privacy?

    Have you ever imagined that each of us, as individuals, would own our personal data and be able to sell it to marketers? We may be headed in that direction. On January 1, the FCC rolled out new...

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  • Retailers: What You Need to Learn from Holiday 2016

    Retailers: What You Need to Learn from Holiday 2016

    For years, retailers have been told that to compete in the new ecommerce world, they need to have a well-established omnichannel organization. The 2016 holiday season proves that the time has...

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  • A Powerful, Reliable Way to Cut Through the Marcom Clutter

    A Powerful, Reliable Way to Cut Through the Marcom Clutter

    First, a case study from Dr. Karl Hellman (Co-founder, Resultrek) and then an analysis by Frank Grillo (CMO, Harte Hanks) Case Study from Dr. Karl Hellman We live in a cluttered marcom world:...

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  • How to Use Combinatorics to Generate Good Ideas

    How to Use Combinatorics to Generate Good Ideas

    How do you get to the answer of determining how one agency sets themselves apart? In my experience in the agency world, most, if not all, advertising agencies talk like they are selling you the...

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  • CMOs: This is the Year to Focus on Artificial Intelligence

    CMOs: This is the Year to Focus on Artificial Intelligence

    We all know by now that consumers are in the driver’s seat when it comes to marketing and the customer experience in 2017. To meet their ever-increasing expectations, we’ll need to get to know...

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  • Why Data-Driven Creative is so Powerful—and How to Use It

    Why Data-Driven Creative is so Powerful—and How to Use It

    Data, data, data. It’s at the heart of just about everything today and getting cleverer by the minute. But what does that mean for creativity? Right now, data-driven creative is a much-discussed...

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  • ROA: The Most Important Marketing Metric in 2017

    ROA: The Most Important Marketing Metric in 2017

    We’ve been discussing the importance of meeting customer demands for context and personalization in 2017. So far, we have established that we need to think beyond one-to-one marketing and focus on...

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  • How to Boost Both Awareness and Conversions with Facebook

    How to Boost Both Awareness and Conversions with Facebook

    How big of a role should Facebook play in your organization’s digital funnel and overall conversion process? Bigger than you might think. I’ve spoken with a lot of marketers who think Facebook...

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  • Great Marketers Will Focus on Small Data for Success This Year

    Great Marketers Will Focus on Small Data for Success This Year

    We’ve established that this is the year of the consumer. We’re living in The Age of ‘Me’, and that means that as marketers, we really need to understand who our customers and our prospects are—and...

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  • Retailers: What You Need to Know to Win Against All-Powerful Amazon

    Retailers: What You Need to Know to Win Against All-Powerful Amazon

    Many retailers are beginning to feel like competing with a dominant force like Amazon is a losing battle. In the recent article “Can your brand win vs. Amazon?,” eBags.com CEO Mike Edwards...

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  • CMOs: Where Our Heads Need to be for Success in 2017

    CMOs: Where Our Heads Need to be for Success in 2017

    Reading through the many 2017 marketing predictions, there is one resounding theme: consumers are running the show. As Forrester says, all markets are on the move in response to consumer...

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  • How to Create Ads that Grab Attention—But Not at the Cost of Relevance

    How to Create Ads that Grab Attention—But Not at the Cost of Relevance

    Attention has become more than simply an ingredient of advertising–it’s become the currency of success. In today’s digital age, marketers look to create ‘thumb-stopping moments’; unique periods of...

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  • 5 Powerful Lessons Social Media Marketers Can Learn from Trump. So Great!

    5 Powerful Lessons Social Media Marketers Can Learn from Trump. So Great!

    We’ve been hearing a lot lately about Donald Trump’s tweets and tweeting behavior (like here and here and here). Dan Rather explains that this is because he is the first “social president,” just...

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  • Customer Centricity Means Time and Money. Is it Worth It?

    Customer Centricity Means Time and Money. Is it Worth It?

    Customer centricity, the customer journey and the customer experience are the big buzz in marketing. But customer centricity takes a lot of time and money. How can you be sure it’s paying off?...

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  • Top 10 Thumb-Stopping Moments at Social Media Week

    Top 10 Thumb-Stopping Moments at Social Media Week

    Recently Bristol played host to some of the finest social media minds in the country with over 1,500 attendees participating in 50 fact-packed Social Media Week events across the city. Harte Hanks...

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