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News, advice, and thought leadership from Harte Hanks

  • IoT and Micro-Moments Marketing: Opportunity and Pitfalls

    IoT and Micro-Moments Marketing: Opportunity and Pitfalls

    With the advent of smart technology, we are getting ever closer to the Orsen Wells imagined world of Big Brother oversight in everyday interactions…and many of us are starting to like it because...

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  • Customer Experience and the new Omni-channel Paradigm

    Customer Experience and the new Omni-channel Paradigm

    As marketers, we are all aware of the multitude of choices our customers have when they need to find information. Traditional advertising channels are delivering direct mail, TV advertisements,...

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  • A Wider Context for Content

    A Wider Context for Content

    Over the past five years, content marketing has become a major strategic theme occupying B2B events, editorials and analysts. Many brands have jumped on the content creation bandwagon – the...

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  • B2B vs B2C marketing analytics – the same, but different?

    B2B vs B2C marketing analytics – the same, but different?

    I’ve spent much of my career working in data-driven marketing roles and delivering insights for B2C brands, but over the last decade the balance has shifted and I now work almost exclusively with...

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  • B2B Takeaways from the VR World Congress

    B2B Takeaways from the VR World Congress

    On April 12 virtual reality trailblazers from across the globe descended on Bristol for VR World Congress. As you’d expect, many attendees were gaming professionals. But some speakers and...

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  • How to Engage Your Organization in Supporting Your CX

    Most of the companies we work with have a difficult time executing against a unified customer experience as different groups within the organization have different definitions and perceptions of...

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  • Maximizing Customer Lifetime Value in the Automotive Industry

    Maximizing Customer Lifetime Value in the Automotive Industry

    How to get over what is keeping you up at night And, I don’t just mean those crazy neighbors next door. In your competitive market, how can you keep pace with customer needs? How can you be...

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  • The Machines of SXSW Future

    The Machines of SXSW Future

    We’ve been urged (well, that’s maybe overstating a little) to follow up on the pre-SXSW evaluations post. In it, Alan opined that the three “tracks” most likely to get most industry attention were...

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  • Seven Steps to Smarter Demand Generation

    Seven Steps to Smarter Demand Generation

    In our recent session at B2B Marketing’s InTech event in London, we considered how demand generation can be improved through a convergence of technology and people. Think of it as ‘smarter’ demand...

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  • Pre-SXSW: Three Trends and Tracks That May Impact Your Marketing Plans in 2016

    Pre-SXSW: Three Trends and Tracks That May Impact Your Marketing Plans in 2016

    As I prepare for my second pilgrimage to Austin, to immerse myself in all that is emerging and mind-blowing in our industry, I thought I’d curate some of the information the organizers are now...

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  • The Critical Role of Analytics Driven Insight in the Financial Services Sector

    The Critical Role of Analytics Driven Insight in the Financial Services Sector

    There is a critical need for Analytics Driven Insight in the Financial Services (FiServ) sector. The customer journey is no longer solely about the in-branch experience or siloed traditional...

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  • 3 Marketing Automation Myths That Need to Die

    3 Marketing Automation Myths That Need to Die

    Automation is a fairly young, up-and-coming concept in the marketing industry, so it is understandable that there would be misconceptions in the beginning about what it is and what it does. As we...

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  • How to Optimize Spend with Fractional Attribution

    How to Optimize Spend with Fractional Attribution

      When traditional “database marketing” first took off in the early 1990’s, marketing performance measurement and attribution was quite simple. We generated sales and direct mail campaign...

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  • Smarter Demand Gen Awakens

    Smarter Demand Gen Awakens

    Convergence of Tech and People Will Amplify Demand Generation in 2016 The B2B demand-marketing ecosystem continues to evolve at a rapid pace. It’s driven by emerging technologies, tactics and...

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  • Four Simple Ways to Amplify Your Customer Support with Social Media

    Four Simple Ways to Amplify Your Customer Support with Social Media

    Social media is quickly becoming a critical factor in augmenting and enhancing your customer support strategy. Last week, I participated in an industry roundtable hosted by CRM Magazine on the...

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  • Hello Reality, Let’s Go Virtual

    Hello Reality, Let’s Go Virtual

    As marketers, digital savvies and media gurus, whenever virtual reality (VR) comes into conversation, it’s safe to say we can’t help but drop a bold reference to Minority Report, The Matrix or...

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  • Technology Is Not a Substitute for Creativity

    Technology Is Not a Substitute for Creativity

    Marketing has always been a blend of art and science. But the rise of marketing technology has tilted the scales heavily towards the science end of the equation. This is not necessarily a bad...

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  • The Hottest Three Letter Acronym for 2015: D-M-P

    The Hottest Three Letter Acronym for 2015: D-M-P

    Marketers are overwhelmed with tools and channels, and most of these – OMG! – have a three-letter acronym (TLA) that we use to theoretically make it easier for us to discuss them (and of course,...

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  • Black Friday vs. Every Friday

    Black Friday vs. Every Friday

    Black Friday. The retail holiday that drives consumers by the masses into the retail marketplace for door-busting deals. It’s also the day that traditionally marked the first day of moving from...

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  • The Campaign is Dead, Long Live the Campaign

    The Campaign is Dead, Long Live the Campaign

    The evolution of the customer journey from vendor-led to the modern, customer-empowered experience has all but killed the idea of a “campaign.” Marketing to today’s consumer is not a short-term...

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