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News, advice, and thought leadership from Harte Hanks

  • Email Marketers: What You Need to Know About iOS 10

    Email Marketers: What You Need to Know About iOS 10

    In a continuing effort to improve their customers’ experience, Apple recently began releasing iOS 10 and will continue throughout the fall. The release includes features and issues that will have...

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  • New Mover Marketing: How To Successfully Target This High Opportunity Market

    New Mover Marketing: How To Successfully Target This High Opportunity Market

    It certainly doesn’t feel like the U.S. economy is firing on all cylinders. We’re experiencing a volatile stock market. Department stores and big retailers are struggling. A recent spike in oil...

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  • IoT and Micro-Moments: Optimizing Big and Small Data to drive Omnichannel Marketing

    IoT and Micro-Moments: Optimizing Big and Small Data to drive Omnichannel Marketing

    In our last article we discussed how the advent of IoT is bringing marketers an overwhelming amount of data, behemoth data, that can be synthesized into usable knowledge that can drive more...

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  • IoT and Micro-Moments Marketing: Leveraging Big Data to Improve the Customer Journey

    IoT and Micro-Moments Marketing: Leveraging Big Data to Improve the Customer Journey

    Being connected via wearables without your mobile device is already a reality with untethered Tech, like Android Wear and the Samsung Gear S2, which both support e-SIMs tapping into your...

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  • IoT and Micro-Moments Marketing: Opportunity and Pitfalls

    IoT and Micro-Moments Marketing: Opportunity and Pitfalls

    With the advent of smart technology, we are getting ever closer to the Orsen Wells imagined world of Big Brother oversight in everyday interactions…and many of us are starting to like it because...

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  • Customer Experience and the new Omni-channel Paradigm

    Customer Experience and the new Omni-channel Paradigm

    As marketers, we are all aware of the multitude of choices our customers have when they need to find information. Traditional advertising channels are delivering direct mail, TV advertisements,...

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  • A Wider Context for Content

    A Wider Context for Content

    Over the past five years, content marketing has become a major strategic theme occupying B2B events, editorials and analysts. Many brands have jumped on the content creation bandwagon – the...

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  • B2B vs B2C marketing analytics – the same, but different?

    B2B vs B2C marketing analytics – the same, but different?

    I’ve spent much of my career working in data-driven marketing roles and delivering insights for B2C brands, but over the last decade the balance has shifted and I now work almost exclusively with...

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  • B2B Takeaways from the VR World Congress

    B2B Takeaways from the VR World Congress

    On April 12 virtual reality trailblazers from across the globe descended on Bristol for VR World Congress. As you’d expect, many attendees were gaming professionals. But some speakers and...

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  • How to Engage Your Organization in Supporting Your CX

    Most of the companies we work with have a difficult time executing against a unified customer experience as different groups within the organization have different definitions and perceptions of...

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  • Maximizing Customer Lifetime Value in the Automotive Industry

    Maximizing Customer Lifetime Value in the Automotive Industry

    How to get over what is keeping you up at night And, I don’t just mean those crazy neighbors next door. In your competitive market, how can you keep pace with customer needs? How can you be...

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  • The Machines of SXSW Future

    The Machines of SXSW Future

    We’ve been urged (well, that’s maybe overstating a little) to follow up on the pre-SXSW evaluations post. In it, Alan opined that the three “tracks” most likely to get most industry attention were...

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  • Seven Steps to Smarter Demand Generation

    Seven Steps to Smarter Demand Generation

    In our recent session at B2B Marketing’s InTech event in London, we considered how demand generation can be improved through a convergence of technology and people. Think of it as ‘smarter’ demand...

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  • Pre-SXSW: Three Trends and Tracks That May Impact Your Marketing Plans in 2016

    Pre-SXSW: Three Trends and Tracks That May Impact Your Marketing Plans in 2016

    As I prepare for my second pilgrimage to Austin, to immerse myself in all that is emerging and mind-blowing in our industry, I thought I’d curate some of the information the organizers are now...

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  • The Critical Role of Analytics Driven Insight in the Financial Services Sector

    The Critical Role of Analytics Driven Insight in the Financial Services Sector

    There is a critical need for Analytics Driven Insight in the Financial Services (FiServ) sector. The customer journey is no longer solely about the in-branch experience or siloed traditional...

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  • 3 Marketing Automation Myths That Need to Die

    3 Marketing Automation Myths That Need to Die

    Automation is a fairly young, up-and-coming concept in the marketing industry, so it is understandable that there would be misconceptions in the beginning about what it is and what it does. As we...

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  • How to Optimize Spend with Fractional Attribution

    How to Optimize Spend with Fractional Attribution

      When traditional “database marketing” first took off in the early 1990’s, marketing performance measurement and attribution was quite simple. We generated sales and direct mail campaign...

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  • Smarter Demand Gen Awakens

    Smarter Demand Gen Awakens

    Convergence of Tech and People Will Amplify Demand Generation in 2016 The B2B demand-marketing ecosystem continues to evolve at a rapid pace. It’s driven by emerging technologies, tactics and...

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  • Four Simple Ways to Amplify Your Customer Support with Social Media

    Four Simple Ways to Amplify Your Customer Support with Social Media

    Social media is quickly becoming a critical factor in augmenting and enhancing your customer support strategy. Last week, I participated in an industry roundtable hosted by CRM Magazine on the...

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  • Hello Reality, Let’s Go Virtual

    Hello Reality, Let’s Go Virtual

    As marketers, digital savvies and media gurus, whenever virtual reality (VR) comes into conversation, it’s safe to say we can’t help but drop a bold reference to Minority Report, The Matrix or...

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