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News, advice, and thought leadership from Harte Hanks

  • Top 10 Thumb-Stopping Moments at Social Media Week

    Top 10 Thumb-Stopping Moments at Social Media Week

    Recently Bristol played host to some of the finest social media minds in the country with over 1,500 attendees participating in 50 fact-packed Social Media Week events across the city. Harte Hanks...

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  • Experience Design. What’s It All About?

    Experience Design. What’s It All About?

    If you think effective design is just about getting the Pantone colors right and knowing your jpegs from your pngs, think again. Designing something that looks good is one thing. Creating...

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  • Customer Journey Mapping: What You Need to Know

    Customer Journey Mapping: What You Need to Know

    The buyer journey and customer journey mapping are the big buzz in marketing. But do you actually know what a journey map is versus an experience map? Lifecycle map? Process map? Ecosystem map? To...

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  • What Every CMO Needs to Know About the Buyer Journey

    What Every CMO Needs to Know About the Buyer Journey

    Everything you learned in school and early in your career about marketing and product promotion is now table stakes. It used to be enough to get it right with the product and you’d find buyers....

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  • 3 Components of Best-in-Class Social Support

    Social media has become one of the BIG THREE customer service channels—especially in B2C—joining phone and email to form the triad of support modalities. But customers have high expectations, and...

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  • Navigating the Age of Digital Disruption for Retailers and Consumers

    Navigating the Age of Digital Disruption for Retailers and Consumers

    Before a snowflake has fallen or a holiday decoration is placed, retailers and consumers indices’ have already planned on the sales expectations they want to achieve. While the digital frontier...

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  • Email Marketers: What You Need to Know About iOS 10

    Email Marketers: What You Need to Know About iOS 10

    In a continuing effort to improve their customers’ experience, Apple recently began releasing iOS 10 and will continue throughout the fall. The release includes features and issues that will have...

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  • New Mover Marketing: How To Successfully Target This High Opportunity Market

    New Mover Marketing: How To Successfully Target This High Opportunity Market

    It certainly doesn’t feel like the U.S. economy is firing on all cylinders. We’re experiencing a volatile stock market. Department stores and big retailers are struggling. A recent spike in oil...

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  • IoT and Micro-Moments: Optimizing Big and Small Data to drive Omnichannel Marketing

    IoT and Micro-Moments: Optimizing Big and Small Data to drive Omnichannel Marketing

    In our last article we discussed how the advent of IoT is bringing marketers an overwhelming amount of data, behemoth data, that can be synthesized into usable knowledge that can drive more...

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  • IoT and Micro-Moments Marketing: Leveraging Big Data to Improve the Customer Journey

    IoT and Micro-Moments Marketing: Leveraging Big Data to Improve the Customer Journey

    Being connected via wearables without your mobile device is already a reality with untethered Tech, like Android Wear and the Samsung Gear S2, which both support e-SIMs tapping into your...

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  • IoT and Micro-Moments Marketing: Opportunity and Pitfalls

    IoT and Micro-Moments Marketing: Opportunity and Pitfalls

    With the advent of smart technology, we are getting ever closer to the Orsen Wells imagined world of Big Brother oversight in everyday interactions…and many of us are starting to like it because...

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  • Customer Experience and the new Omni-channel Paradigm

    Customer Experience and the new Omni-channel Paradigm

    As marketers, we are all aware of the multitude of choices our customers have when they need to find information. Traditional advertising channels are delivering direct mail, TV advertisements,...

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  • A Wider Context for Content

    A Wider Context for Content

    Over the past five years, content marketing has become a major strategic theme occupying B2B events, editorials and analysts. Many brands have jumped on the content creation bandwagon – the...

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  • B2B vs B2C marketing analytics – the same, but different?

    B2B vs B2C marketing analytics – the same, but different?

    I’ve spent much of my career working in data-driven marketing roles and delivering insights for B2C brands, but over the last decade the balance has shifted and I now work almost exclusively with...

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  • B2B Takeaways from the VR World Congress

    B2B Takeaways from the VR World Congress

    On April 12 virtual reality trailblazers from across the globe descended on Bristol for VR World Congress. As you’d expect, many attendees were gaming professionals. But some speakers and...

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  • How to Engage Your Organization in Supporting Your CX

    Most of the companies we work with have a difficult time executing against a unified customer experience as different groups within the organization have different definitions and perceptions of...

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  • Maximizing Customer Lifetime Value in the Automotive Industry

    Maximizing Customer Lifetime Value in the Automotive Industry

    How to get over what is keeping you up at night And, I don’t just mean those crazy neighbors next door. In your competitive market, how can you keep pace with customer needs? How can you be...

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  • The Machines of SXSW Future

    The Machines of SXSW Future

    We’ve been urged (well, that’s maybe overstating a little) to follow up on the pre-SXSW evaluations post. In it, Alan opined that the three “tracks” most likely to get most industry attention were...

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  • Seven Steps to Smarter Demand Generation

    Seven Steps to Smarter Demand Generation

    In our recent session at B2B Marketing’s InTech event in London, we considered how demand generation can be improved through a convergence of technology and people. Think of it as ‘smarter’ demand...

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  • Pre-SXSW: Three Trends and Tracks That May Impact Your Marketing Plans in 2016

    Pre-SXSW: Three Trends and Tracks That May Impact Your Marketing Plans in 2016

    As I prepare for my second pilgrimage to Austin, to immerse myself in all that is emerging and mind-blowing in our industry, I thought I’d curate some of the information the organizers are now...

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