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Mail and Fulfillment

News, advice, and thought leadership from Harte Hanks

  • New Mover Marketing: How To Successfully Target This High Opportunity Market

    New Mover Marketing: How To Successfully Target This High Opportunity Market

    It certainly doesn’t feel like the U.S. economy is firing on all cylinders. We’re experiencing a volatile stock market. Department stores and big retailers are struggling. A recent spike in oil...

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  • Harte Hanks Puts Inaugural Transport Award for “Carrier of the Quarter” into Motion

    Harte Hanks Puts Inaugural Transport Award for “Carrier of the Quarter” into Motion

    Recognition Program Awards Top 5 Truckload Carriers; $1000 Grand Prize Awarded at Year’s End In today’s digital world, direct mail is often overlooked. Yet as one of the most effective marketing...

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  • Selfies with the Postmaster General and the Future of Direct Mail

    Selfies with the Postmaster General and the Future of Direct Mail

    Of the myriad of industries affected by the shift to digital, the postal service may have been amongst the hardest hit. With the introduction of email and texts in the early 2000s, hand-written...

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  • USPS Network Rationalization: The Facts According to Each Side

    USPS Network Rationalization: The Facts According to Each Side

    Credit: Teresa Boardman http://bit.ly/1rk4sH7 Fifty senators, mostly democrats, recently signed a letter requesting that Phase 2 of the USPS Network Rationalization plan, due to occur in January...

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  • Big Bank Saves Big Money, Optimizes Mail

    Big Bank Saves Big Money, Optimizes Mail

    If you’re producing and mailing marketing collateral, it’s probably costing you a decent chunk of change. From print costs to postage, direct mail can be costly. But with the right industry...

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  • Postal Reform: USPS Reactivates Facility Consolidation

    Postal Reform: USPS Reactivates Facility Consolidation

    Several months ago the USPS announced that they were putting their facility consolidation process on hold due to Congressional activity around potential postal reform. Part of the proposed Senate...

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  • The Sin of Assumption: Alternatives to the Restoration Hardware Failure

    The Sin of Assumption: Alternatives to the Restoration Hardware Failure

    One of the biggest sins in the marketing world is to assume that you absolutely know your customers. That your customers will never change and that you are assured a successful campaign working...

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  • Mail is BACK: Direct Mail Trends and Marketing Innovations

    Mail is BACK: Direct Mail Trends and Marketing Innovations

    By: Charley Howard With over thirty years in the direct mail and postal industries, I’ve had the privilege of watching trends rise and fall, marketing innovations come and go. One of the most...

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