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Digital Solutions

News, advice, and thought leadership from Harte Hanks

  • Social Hijacking of St. Patty’s vs. Mardi Gras: Global Beats National

    Social Hijacking of St. Patty’s vs. Mardi Gras: Global Beats National

    Is there a winning formula for brands looking be part of social buzz during major events and holidays? Nick LaBran, my fellow social intelligence guru at Harte Hanks, and I hypothesized that both...

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  • The CMO Audit and Subsequent Growth Plan: A Guide

    The CMO Audit and Subsequent Growth Plan: A Guide

      Every CMO must take stock of where their organization is and make decisions about what’s most important for the future. This can be an overwhelming process, with priorities coming from business...

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  • If Customer Experience Is the Battlefield, Mobile Is the Weapon of Choice

    If Customer Experience Is the Battlefield, Mobile Is the Weapon of Choice

    For most of us, our smartphone is practically an extension of our body. The vast majority of brands today, however, are struggling to orchestrate outstanding intuitive mobile customer experiences....

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  • The Convergence of Digital and Physical Shopping Experiences

    The Convergence of Digital and Physical Shopping Experiences

    Historically, brick-and-mortar retailers have approached development of their online storefronts fatalistically. Companies thought that increasing online business couldn’t happen without poaching...

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  • How to Boost Both Awareness and Conversions with Facebook

    How to Boost Both Awareness and Conversions with Facebook

    How big of a role should Facebook play in your organization’s digital funnel and overall conversion process? Bigger than you might think. I’ve spoken with a lot of marketers who think Facebook...

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  • 5 Powerful Lessons Social Media Marketers Can Learn from Trump. So Great!

    5 Powerful Lessons Social Media Marketers Can Learn from Trump. So Great!

    We’ve been hearing a lot lately about Donald Trump’s tweets and tweeting behavior (like here and here and here). Dan Rather explains that this is because he is the first “social president,” just...

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  • Top 10 Thumb-Stopping Moments at Social Media Week

    Top 10 Thumb-Stopping Moments at Social Media Week

    Recently Bristol played host to some of the finest social media minds in the country with over 1,500 attendees participating in 50 fact-packed Social Media Week events across the city. Harte Hanks...

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  • Navigating the Age of Digital Disruption for Retailers and Consumers

    Navigating the Age of Digital Disruption for Retailers and Consumers

    Before a snowflake has fallen or a holiday decoration is placed, retailers and consumers indices’ have already planned on the sales expectations they want to achieve. While the digital frontier...

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  • Email Marketers: What You Need to Know About iOS 10

    Email Marketers: What You Need to Know About iOS 10

    In a continuing effort to improve their customers’ experience, Apple recently began releasing iOS 10 and will continue throughout the fall. The release includes features and issues that will have...

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  • New Mover Marketing: How To Successfully Target This High Opportunity Market

    New Mover Marketing: How To Successfully Target This High Opportunity Market

    It certainly doesn’t feel like the U.S. economy is firing on all cylinders. We’re experiencing a volatile stock market. Department stores and big retailers are struggling. A recent spike in oil...

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  • B2B vs B2C marketing analytics – the same, but different?

    B2B vs B2C marketing analytics – the same, but different?

    I’ve spent much of my career working in data-driven marketing roles and delivering insights for B2C brands, but over the last decade the balance has shifted and I now work almost exclusively with...

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  • Takeaways from the VR World Congress

    Takeaways from the VR World Congress

    On April 12 virtual reality trailblazers from across the globe descended on Bristol for VR World Congress. As you’d expect, many attendees were gaming professionals. But some speakers and...

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  • How to Optimize Spend with Fractional Attribution

    How to Optimize Spend with Fractional Attribution

      When traditional “database marketing” first took off in the early 1990’s, marketing performance measurement and attribution was quite simple. We generated sales and direct mail campaign...

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  • Technology Is Not a Substitute for Creativity

    Technology Is Not a Substitute for Creativity

    Marketing has always been a blend of art and science. But the rise of marketing technology has tilted the scales heavily towards the science end of the equation. This is not necessarily a bad...

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  • The Hottest Three Letter Acronym for 2016: D-M-P

    The Hottest Three Letter Acronym for 2016: D-M-P

    Marketers are overwhelmed with tools and channels, and most of these – OMG! – have a three-letter acronym (TLA) that we use to theoretically make it easier for us to discuss them (and of course,...

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  • Marketing Technology: Where’s My ROI?

    Marketing Technology: Where’s My ROI?

    The modern customer journey is consumer driven and often fractured. Unlike the linear, vendor-led customer journeys of the past, the buyer is now in full control. With endless options – and a...

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  • Staying in Touch With the Zeitgeist

    Staying in Touch With the Zeitgeist

    Last week I had lunch with an incredible group of people: an Academy Award-nominated director, a 21-year-old nuclear physicist, and a New York Times columnist. Just another day in the glamorous...

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  • Key Takeaways from 3Q Digital Summit (Part 2)

    Key Takeaways from 3Q Digital Summit (Part 2)

    Mobile and Digital Trends Last week, we shared some key insights from our 3Q Digital Growth Summit at Levi’s Stadium, where we hosted 150 colleagues, partners, and clients to discuss the newest...

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  • Key Takeaways from 3Q Digital Growth Summit (Part 1)

    Key Takeaways from 3Q Digital Growth Summit (Part 1)

    Consumer-First Mentality, Landing Page Optimization and Attribution In digital marketing, the one constant is change. 3Q Digital gathered 150 colleagues, partners, and clients to Levi’s Stadium,...

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  • The 4 Biggest Challenges Facing B2B Tech Marketers Today (Part 1)

    The 4 Biggest Challenges Facing B2B Tech Marketers Today (Part 1)

    How to Solve Them? With Smarter Technology, Of Course Nearly every industry today is affected by our increasingly digital world and has had to make adjustments – or in some cases, complete...

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