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Digital Solutions

News, advice, and thought leadership from Harte Hanks

  • How to Boost Both Awareness and Conversions with Facebook

    How to Boost Both Awareness and Conversions with Facebook

    How big of a role should Facebook play in your organization’s digital funnel and overall conversion process? Bigger than you might think. I’ve spoken with a lot of marketers who think Facebook...

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  • 5 Powerful Lessons Social Media Marketers Can Learn from Trump. So Great!

    5 Powerful Lessons Social Media Marketers Can Learn from Trump. So Great!

    We’ve been hearing a lot lately about Donald Trump’s tweets and tweeting behavior (like here and here and here). Dan Rather explains that this is because he is the first “social president,” just...

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  • Top 10 Thumb-Stopping Moments at Social Media Week

    Top 10 Thumb-Stopping Moments at Social Media Week

    Recently Bristol played host to some of the finest social media minds in the country with over 1,500 attendees participating in 50 fact-packed Social Media Week events across the city. Harte Hanks...

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  • Navigating the Age of Digital Disruption for Retailers and Consumers

    Navigating the Age of Digital Disruption for Retailers and Consumers

    Before a snowflake has fallen or a holiday decoration is placed, retailers and consumers indices’ have already planned on the sales expectations they want to achieve. While the digital frontier...

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  • Email Marketers: What You Need to Know About iOS 10

    Email Marketers: What You Need to Know About iOS 10

    In a continuing effort to improve their customers’ experience, Apple recently began releasing iOS 10 and will continue throughout the fall. The release includes features and issues that will have...

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  • New Mover Marketing: How To Successfully Target This High Opportunity Market

    New Mover Marketing: How To Successfully Target This High Opportunity Market

    It certainly doesn’t feel like the U.S. economy is firing on all cylinders. We’re experiencing a volatile stock market. Department stores and big retailers are struggling. A recent spike in oil...

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  • B2B vs B2C marketing analytics – the same, but different?

    B2B vs B2C marketing analytics – the same, but different?

    I’ve spent much of my career working in data-driven marketing roles and delivering insights for B2C brands, but over the last decade the balance has shifted and I now work almost exclusively with...

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  • B2B Takeaways from the VR World Congress

    B2B Takeaways from the VR World Congress

    On April 12 virtual reality trailblazers from across the globe descended on Bristol for VR World Congress. As you’d expect, many attendees were gaming professionals. But some speakers and...

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  • How to Optimize Spend with Fractional Attribution

    How to Optimize Spend with Fractional Attribution

      When traditional “database marketing” first took off in the early 1990’s, marketing performance measurement and attribution was quite simple. We generated sales and direct mail campaign...

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  • Technology Is Not a Substitute for Creativity

    Technology Is Not a Substitute for Creativity

    Marketing has always been a blend of art and science. But the rise of marketing technology has tilted the scales heavily towards the science end of the equation. This is not necessarily a bad...

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  • The Hottest Three Letter Acronym for 2015: D-M-P

    The Hottest Three Letter Acronym for 2015: D-M-P

    Marketers are overwhelmed with tools and channels, and most of these – OMG! – have a three-letter acronym (TLA) that we use to theoretically make it easier for us to discuss them (and of course,...

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  • Marketing Technology: Where’s My ROI?

    Marketing Technology: Where’s My ROI?

    The modern customer journey is consumer driven and often fractured. Unlike the linear, vendor-led customer journeys of the past, the buyer is now in full control. With endless options – and a...

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  • Staying in Touch With the Zeitgeist

    Staying in Touch With the Zeitgeist

    Last week I had lunch with an incredible group of people: an Academy Award-nominated director, a 21-year-old nuclear physicist, and a New York Times columnist. Just another day in the glamorous...

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  • Key Takeaways from 3Q Digital Summit (Part 2)

    Key Takeaways from 3Q Digital Summit (Part 2)

    Mobile and Digital Trends Last week, we shared some key insights from our 3Q Digital Growth Summit at Levi’s Stadium, where we hosted 150 colleagues, partners, and clients to discuss the newest...

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  • Key Takeaways from 3Q Digital Growth Summit (Part 1)

    Key Takeaways from 3Q Digital Growth Summit (Part 1)

    Consumer-First Mentality, Landing Page Optimization and Attribution In digital marketing, the one constant is change. 3Q Digital gathered 150 colleagues, partners, and clients to Levi’s Stadium,...

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  • The 4 Biggest Challenges Facing B2B Tech Marketers Today (Part 1)

    The 4 Biggest Challenges Facing B2B Tech Marketers Today (Part 1)

    How to Solve Them? With Smarter Technology, Of Course Nearly every industry today is affected by our increasingly digital world and has had to make adjustments – or in some cases, complete...

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  • Predictive Spam or Predictive Revenue

    Predictive Spam or Predictive Revenue

    About 50 times a day, I get an email with an innocuous subject line like “Wanted to Circle Back David” or “Lunch Tomorrow?” (these are the first two I found this morning in my inbox). Given that...

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  • Start Seeing ROI, More Sales with Marketing Automation

    Start Seeing ROI, More Sales with Marketing Automation

    Last week I posted a blog about the basics of marketing automation—what it is and how it can help you create more relevant, personal customer interactions. This week, I want to take you a layer...

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  • Learning the Power of Marketing Automation

    Learning the Power of Marketing Automation

    Marketing automation is quickly becoming one of the most valuable technology tools for both B2B and B2C marketers. The right tools can save you time and money, and they can showcase ROI faster....

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  • Tips for Creating Smarter, More Effective Email Marketing

    Tips for Creating Smarter, More Effective Email Marketing

    It’s no secret that marketers have it tougher today than ever before. A saturated market place, overwhelming amounts of brand messages and shorter consumer attention spans are just a few of the...

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