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Data Solutions

News, advice, and thought leadership from Harte Hanks

  • Are You Ready for the Future of Personal Data Privacy?

    Have you ever imagined that each of us, as individuals, would own our personal data and be able to sell it to marketers? We may be headed in that direction. On January 1, the FCC rolled out new...

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  • New Mover Marketing: How To Successfully Target This High Opportunity Market

    New Mover Marketing: How To Successfully Target This High Opportunity Market

    It certainly doesn’t feel like the U.S. economy is firing on all cylinders. We’re experiencing a volatile stock market. Department stores and big retailers are struggling. A recent spike in oil...

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  • IoT and Micro-Moments: Optimizing Big and Small Data to drive Omnichannel Marketing

    IoT and Micro-Moments: Optimizing Big and Small Data to drive Omnichannel Marketing

    In our last article we discussed how the advent of IoT is bringing marketers an overwhelming amount of data, behemoth data, that can be synthesized into usable knowledge that can drive more...

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  • IoT and Micro-Moments Marketing: Leveraging Big Data to Improve the Customer Journey

    IoT and Micro-Moments Marketing: Leveraging Big Data to Improve the Customer Journey

    Being connected via wearables without your mobile device is already a reality with untethered Tech, like Android Wear and the Samsung Gear S2, which both support e-SIMs tapping into your...

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  • IoT and Micro-Moments Marketing: Opportunity and Pitfalls

    IoT and Micro-Moments Marketing: Opportunity and Pitfalls

    With the advent of smart technology, we are getting ever closer to the Orsen Wells imagined world of Big Brother oversight in everyday interactions…and many of us are starting to like it because...

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  • Maximizing Customer Lifetime Value in the Automotive Industry

    Maximizing Customer Lifetime Value in the Automotive Industry

    How to get over what is keeping you up at night And, I don’t just mean those crazy neighbors next door. In your competitive market, how can you keep pace with customer needs? How can you be...

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  • The Critical Role of Analytics Driven Insight in the Financial Services Sector

    The Critical Role of Analytics Driven Insight in the Financial Services Sector

    There is a critical need for Analytics Driven Insight in the Financial Services (FiServ) sector. The customer journey is no longer solely about the in-branch experience or siloed traditional...

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  • 3 Marketing Automation Myths That Need to Die

    3 Marketing Automation Myths That Need to Die

    Automation is a fairly young, up-and-coming concept in the marketing industry, so it is understandable that there would be misconceptions in the beginning about what it is and what it does. As we...

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  • How Pharmaceutical CRMs Can Lead to Healthier Relationships

    How Pharmaceutical CRMs Can Lead to Healthier Relationships

    Boosting physician and patient engagement Customer Relationship Management (CRM) software offers a great deal of potential for the pharmaceutical industry. However, this is a complex sector,...

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  • Four Simple Ways to Amplify Your Customer Support with Social Media

    Four Simple Ways to Amplify Your Customer Support with Social Media

    Social media is quickly becoming a critical factor in augmenting and enhancing your customer support strategy. Last week, I participated in an industry roundtable hosted by CRM Magazine on the...

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  • The Revolution Will Be Televised

    The Revolution Will Be Televised

    Smart B2B brands have been learning from their B2C cousins about wrapping messages up in a more appealing way for years. Some B2B players have a clear vision of the role video needs to play and...

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  • Back to the Future: Predictive Analytics

    Back to the Future: Predictive Analytics

    What if you knew what your customers wanted, when they wanted it? With predictive marketing analytics, gazing into the future is entirely possible. While predictive analytics is not a new concept...

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  • The 4 Biggest Challenges Facing B2B Tech Marketers Today (Part 2)

    The 4 Biggest Challenges Facing B2B Tech Marketers Today (Part 2)

      A couple of weeks ago, I kicked off a blog series about the four biggest challenges faced by B2B tech companies. If you missed the first installment about creating an ecosystem that makes use of...

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  • Taking Your Customers from Anonymous to Known: Introducing Total Customer Discovery

    Taking Your Customers from Anonymous to Known: Introducing Total Customer Discovery

    A Deeper Dive into the Solution Today, we are excited to announce our newest solution to enable smarter customer interactions: Total Customer Discovery. You can learn more about the details...

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  • The ABCs of Identifying Your Best-Selling Products

    The ABCs of Identifying Your Best-Selling Products

    Throughout my years of primary and secondary education, I often heard comments about how a fellow student “screwed up the curve by getting a high grade on the test.”  Ten years after graduation,...

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  • 5 Ways to Improve Your Contact Center Through Digital Marketing

    5 Ways to Improve Your Contact Center Through Digital Marketing

    Use Your Contact Us Page and Digital Marketing to Improve Customer Satisfaction We live in an age where the customer – not the company – dictates your brand. In the old days, you could put out a...

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  • Customer Data: Why Quality Trumps Quantity + a 4-Step Approach to Remediation

    Customer Data: Why Quality Trumps Quantity + a 4-Step Approach to Remediation

    When Less is More Often times, the discussion about data is around quantity – we think we need more data, more sources, and more insights. But marketers are already inundated with data. Getting...

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  • Single Customer View: Going Beyond Cookies to People and Intent

    Single Customer View: Going Beyond Cookies to People and Intent

    Last week, I responded to web analytics expert Avinash Kaushik’s popular blog Occams Razor where he “de-mystified” misconceptions about digital marketing and analytics. I talked a bit about the...

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  • Why You’ll Lose with a Data-First Strategy…and What To Do Instead

    Why You’ll Lose with a Data-First Strategy…and What To Do Instead

    A few weeks ago, Avinash Kaushik, digital marketing evangelist at Google, shared his perspective on how to “de-mystify” misconceptions about digital marketing and analytics on his popular blog,...

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  • Harte Hanks Acquires 3Q Digital

    Today I am pleased to announce Harte Hanks has acquired 3Q digital, a performance marketing agency with extensive expertise in managing digital paid media.  This addition to the Harte Hanks...

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