Made With Uberflip Content Marketing

Data Solutions

News, advice, and thought leadership from Harte Hanks

  • How to Build a Humanistic Marketing Ecosystem

    How to Build a Humanistic Marketing Ecosystem

    In my last post, Rise of the (Marketing) Machines: How to Tame Them, I discussed the challenge marketing leaders face in bridging the gap between the journey experience their audience expects and...

    Read Article
  • The Rise of the (Marketing) Machines—How to Tame Them

    It’s no secret that technology has changed the game when it comes to marketing. We all know the customer is now in charge of the journey. Add to this an explosion in engagement channels and...

    Read Article
  • Better Attribution Means Better Marketing Results—How to Get Started

    Better Attribution Means Better Marketing Results—How to Get Started

    As banks and credit unions face increasing pressure to compete with fintech innovations, peer-to-peer lenders and digital payment channels, it becomes more crucial than ever to optimize marketing...

    Read Article
  • Signals: Identify and Get to Know Your Customers Better

    Signals: Identify and Get to Know Your Customers Better

      A lot of our conversations lately have been focused on providing the right content to the right person at the right spot in the buyer’s journey—marketing in the moment. This is not a simple...

    Read Article
  • FiServ Marketers: Your Solution to the Attribution Struggle

    FiServ Marketers: Your Solution to the Attribution Struggle

    An overwhelming amount of financial marketing executives—96 percent, according to The Financial Brand—feel that measuring ROI is a challenge. And 47 percent struggle to accurately quantify their...

    Read Article
  • Buyer Personas Are NOT Customer Segments: What You Need to Know

    Buyer Personas Are NOT Customer Segments: What You Need to Know

    Let’s pretend you’ve just moved homes. You probably expect to receive a few postcards from local retailers congratulating you on your new move and welcoming you to the neighborhood with a coupon...

    Read Article
  • Do You Really Need that Survey? Better Ways to Improve CX

    Do You Really Need that Survey? Better Ways to Improve CX

    In a recent interview with Quirk’s Media, Nancy Vogt, VP of Customer Experience with Zions Bank, discussed the implications of an important factor in market research: survey fatigue. She...

    Read Article
  • How to be More Human in Your Marketing with Signals

    How to be More Human in Your Marketing with Signals

      Jay Baer, Marketer, Author, Speaker and President of Convince and Convert, is known for saying: “Make your marketing so useful people would pay for it.” In other words, every interaction our...

    Read Article
  • Are You Ready for the Future of Personal Data Privacy?

    Are You Ready for the Future of Personal Data Privacy?

    Have you ever imagined that each of us, as individuals, would own our personal data and be able to sell it to marketers? We may be headed in that direction. On January 1, the FCC rolled out new...

    Read Article
  • New Mover Marketing: How To Successfully Target This High Opportunity Market

    New Mover Marketing: How To Successfully Target This High Opportunity Market

    It certainly doesn’t feel like the U.S. economy is firing on all cylinders. We’re experiencing a volatile stock market. Department stores and big retailers are struggling. A recent spike in oil...

    Read Article
  • IoT and Micro-Moments: Optimizing Big and Small Data to drive Omnichannel Marketing

    IoT and Micro-Moments: Optimizing Big and Small Data to drive Omnichannel Marketing

    In our last article we discussed how the advent of IoT is bringing marketers an overwhelming amount of data, behemoth data, that can be synthesized into usable knowledge that can drive more...

    Read Article
  • IoT and Micro-Moments Marketing: Leveraging Big Data to Improve the Customer Journey

    IoT and Micro-Moments Marketing: Leveraging Big Data to Improve the Customer Journey

    Being connected via wearables without your mobile device is already a reality with untethered Tech, like Android Wear and the Samsung Gear S2, which both support e-SIMs tapping into your...

    Read Article
  • IoT and Micro-Moments Marketing: Opportunities and Pitfalls

    IoT and Micro-Moments Marketing: Opportunities and Pitfalls

    With the advent of smart technology, we are getting ever closer to the Orsen Wells imagined world of Big Brother oversight in everyday interactions…and many of us are starting to like it because...

    Read Article
  • Maximizing Customer Lifetime Value in the Automotive Industry

    Maximizing Customer Lifetime Value in the Automotive Industry

    How to get over what is keeping you up at night And, I don’t just mean those crazy neighbors next door. In your competitive market, how can you keep pace with customer needs? How can you be...

    Read Article
  • The Critical Role of Analytics Driven Insight in the Financial Services Sector

    The Critical Role of Analytics Driven Insight in the Financial Services Sector

    There is a critical need for Analytics Driven Insight in the Financial Services (FiServ) sector. The customer journey is no longer solely about the in-branch experience or siloed traditional...

    Read Article
  • Three Marketing Automation Myths That Need to Die

    Three Marketing Automation Myths That Need to Die

    Automation is a fairly young, up-and-coming concept in the marketing industry, so it is understandable that there would be misconceptions in the beginning about what it is and what it does. As we...

    Read Article
  • How Pharmaceutical CRMs Can Lead to Healthier Relationships

    How Pharmaceutical CRMs Can Lead to Healthier Relationships

    Boosting physician and patient engagement Customer Relationship Management (CRM) software offers a great deal of potential for the pharmaceutical industry. However, this is a complex sector,...

    Read Article
  • Four Simple Ways to Amplify Your Customer Support with Social Media

    Four Simple Ways to Amplify Your Customer Support with Social Media

    Social media is quickly becoming a critical factor in augmenting and enhancing your customer support strategy. Last week, I participated in an industry roundtable hosted by CRM Magazine on the...

    Read Article
  • The Revolution Will Be Televised

    The Revolution Will Be Televised

    Smart B2B brands have been learning from their B2C cousins about wrapping messages up in a more appealing way for years. Some B2B players have a clear vision of the role video needs to play and...

    Read Article
  • Back to the Future: Predictive Analytics

    Back to the Future: Predictive Analytics

    What if you knew what your customers wanted, when they wanted it? With predictive marketing analytics, gazing into the future is entirely possible. While predictive analytics is not a new concept...

    Read Article
  • loading
    Loading More...