Enhance Customer Retention and Acquisition Strategies with Insurance Data Analysis

August 15, 2014 Michael Chochrek

By Michael Chochrek

Thumbnail for 6083To better attract and retain customers, leading insurance companies must establish strategies that focus on improving their customers’ experience and optimizing their underwriting and pricing practices. This is easier in theory than reality as a recent study from Bain & Company concludes – insurance carriers are usually only good at one strategy, not both. However, I believe that insurance companies can accomplish these two objectives by systematically accessing and analyzing their full universe of data, including free form text and scanned documents, to gain new insights into their customers, business and market environment.

Read More >>

Source: Trillium Software

Previous Article
Sage Summit 2014: Making Mobile ERP Functional and Usable
Sage Summit 2014: Making Mobile ERP Functional and Usable

Last month, I attended the annual Sage Summit in Las Vegas, NV. At the event, Sage reinforced its commitmen...

Next Article
10 Tips to Avoid Costly B2B Data Purchase Mistakes
10 Tips to Avoid Costly B2B Data Purchase Mistakes

Purchasing B2B data isn’t rocket science. There are common areas that can be learned quickly, and vendors c...