“Customer-Centricity: What It Is … and Isn’t” – An Interview with Frank Grillo, CMO, Harte Hanks

January 21, 2016 marketing

Frank, I’ve heard you say that companies are working hard to transition from product and channel-centricity to true customer-centricity. What does it take to make this transition? This question cuts to the core of everything that we are doing at Harte Hanks. We listen carefully to forward-thinking people like Tony Ulwick and Clayton Christensen about […]

Read more...

Previous Article
“Fearless Unlimited: The Making of a Social Impact Agency” – An Interview with Alex Bogusky, Dagny Scott, and Leslie Freeman

Fearless Unlimited is a social impact agency founded by Alex Bogusky, Dagny Scott, and Leslie Freeman in Bo...

Next Article
“Customer Experience Design” – An Interview with Markus Giesler

Markus Giesler is a Canadian economist, marketing professor, and expert on market creation and customer exp...