“Got Accurate Forecasts?” – Mark Blessington & Karl Hellman

January 15, 2016 Karl Hellman and Mark Blessington

How accurate are your sales forecasts?  What can you learn from the leading research in the field?  Mark Blessington and Karl Hellman share some new insights. Big data is a hot topic for most marketers. They are eager to assemble and analyze their vast stores of buyer and customer data. Increasingly greater levels of sophistication […]

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