BOOK REVIEW: “Meaningful: The story of ideas that fly” by Bernadette Jiwa

January 15, 2016 Jenny Cheung

Bernadette Jiwa‘s Meaningful: The story of ideas that fly is another brilliant work from a gifted business thinker. Like Anthony Ulwick, Jiwa insists that marketing starts with the customer’s story – and that our job as marketers is to “compete for meaning.” Great businesses are founded on the truth and that marketing is the art of telling a […]

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