“Brand Equity Models: A Survey” – Jonathan Knowles

January 15, 2016 Jonathan Knowles

Accountability is the new black for marketers. According to a survey taken by the Association of National Advertisers (ANA) of 1,000 marketing executives, 66% ranked the accountability of marketing as their number-one concern. A similar study by the CMO Council revealed that 80% of respondents were “dissatisfied” with their ability to measure ROI. While the […]

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“10 Ways to Rate Your Firm’s Marketing Assessment System” – Tim Ambler

As author, educator and speaker, Tim Ambler shares the insights of over 30 years frontline experience in th...

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