BOOK REVIEW: “Drucker on Marketing” by William Cohen

March 16, 2016 Jenny Cheung

It’s not surprising that Philip Kotler, the “father of modern marketing,” calls Peter Drucker the “grandfather of modern marketing.” That’s because the Peter Drucker’s ideas still influence all aspects of business to this very day.  If you pick up the latest business bestseller, there’s a good chance that the ideas being discussed originated somewhere in the […]

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