“What Marketers Can Learn from P&G’s One Page Memo” – Madison Bloom

April 20, 2016 Christian Sarkar

One of the greatest contributions to developing the modern marketing mindset comes from Procter and Gamble (P&G).  Specifically, the one-page memo.  The reason I bring it up today is that too few new marketers are familiar with it, and even fewer use it.  In a digital age, where time and attention is scarce, the one-page memo […]

Read more...

Previous Article
“Make Room for Imagination!” – Gaurav Bhalla

“Imagination will often carry us to worlds that never were, but without it we go nowhere.” ― Carl Sagan Whe...

Next Article
“Marketing as Value Creation: 12 Lessons for Global Growth” – Raj Srivastava

This article captures a dozen lessons that deserve attention in marketing strategy for global markets. Embr...