“The Big Shift in Business Models” – John Hagel

May 16, 2016 Christian Sarkar

Many CMOs still have narrow roles that emphasize advertising, brand management, and market research. As the CMO’s role evolves, it will require a wider understanding of shifting business models and customer preferences.  We asked John Hagel, co-chairman for Deloitte’s Center for the Edge, to give us an update. In the Big Shift, we are all experiencing […]

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