“Empowerment Marketing: The Link Between Employee Engagement and Customer Experience” – Miguel A. González Cernuda

May 24, 2016 Christian Sarkar

Back in 2014, a Gartner survey revealed that 89% of marketers said they expected to compete primarily on customer experience by 2016. It’s 2016, and it seems like most companies still have a ways to go. Yes, marketers do understand that this is the Era of Customer Experience (CX) and that the experience is now considered the most valuable asset for a […]

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