“Collaboration and Co-Creation: The Road to Creating Value” – Gaurav Bhalla

May 25, 2016 Christian Sarkar

In the foreword to my last book, Paul Polman, the CEO of Unilever, states that “marketing and innovation have and will continue to be two of the strongest drivers of margin and revenue growth. The concept of customer value is central to both of them.”  This is true.  And perhaps just as importantly, collaboration and co-creation […]

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