BOOK REVIEW: “Hooked: How to Build Habit-Forming Products” by Nir Eyal

May 31, 2016 Jenny Cheung

Seventy-nine percent of smartphone owners check their devices within fifteen minutes of waking up. Industry experts believe that we check our phones around 150 times per day! How did we get here? How is it that some apps can control the minds of their consumers? What makes these products addictive? Nir Eyal‘s Hooked: How to Build Habit-Forming Products is a critical work in the increasingly important […]

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