“Marketing and the Millennial Mindset” – An Interview with IBM’s Samantha Klein

June 3, 2016 Christian Sarkar

Samantha Klein is IBM’s first-ever Next Gen intrapreneur, a role that’s the corporate version of Lewis and Clark. She’s part of a team that spends their time identifying new frontiers while simultaneously innovating IBM’s brand to be more relevant, tangible and conversation-worthy with the Next Gen (millennial and Gen Z) audience. She founded IBM’s global […]

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