“Branding Muhammad Ali: What Could Go Wrong?” – Christian Sarkar

June 12, 2016 Christian Sarkar

The passing of Muhammad Ali struck an emotional chord around the globe. From Louisville to Zaire the world honored the “Greatest Of All Time” – even as celebrities fell over themselves to share their “Ali-moments” on social media.  Ali towers over the sport of boxing because of his skill and titles, but his iconic brand […]

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