“Why Should I Trust Your Brand?” – Madison Bloom

August 15, 2016 Christian Sarkar

A critical job of a global marketing professional is to understand the mindset of the customer.  For the brand manager, this means stepping into the shoes of the customer – understanding unmet needs, desires, and the motivation to attach themselves to the brand. The key to this attachment is trust. As marketers we are all aware of the link between […]

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