“Play Bigger: The How and Why of Category Design” – An Interview with Christopher Lochhead

September 14, 2016 Christian Sarkar

Christopher Lochhead is a co-founding partner @ Play Bigger Advisors with Dave Peterson and Al Ramadan. Along with his co-authors, he has developed a discipline called category design, revealed in the book Play Bigger – How Pirates, Dreamers, and Innovators Create and Dominate Markets. Previously he served as Chief Marketing Officer of Mercury Interactive, a $1B software company […]

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