“The CMO Survey UPDATE: Social Media Falls Short of Expectations” – Christine Moorman

September 20, 2016 Christian Sarkar

The latest results for the The CMO Survey (August 2016) are in. As promised, Professor Christine Moorman returns with an update.  In this post, she examines the survey results as they relate to social media. The CMO Survey tracks social media spending as a percent of marketing budgets. Since 2009, survey participants have reported on current […]

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