“Competing Against Luck” – An Interview with Taddy Hall on Jobs to be Done Theory

September 30, 2016 Christian Sarkar

Clayton Christensen, Taddy Hall, Karen Dillon, and David Duncan are the co-authors of Competing Against Luck: The Story of Innovation and Customer Choice. After years of research, the authors have come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they “hire” them […]

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