“The Opening of the American Mind: Intercultural Affinity Segmentation” by Mike Lakusta and Aret Ratyosyan

October 12, 2016 Christian Sarkar

A profound change has taken place in the cultural landscape of the US. For the first time, a majority of America (53%) now live in a household with high multicultural influence. The foreign born population of the U.S. has quadrupled since 1960 while the percentage of those from European countries has dropped from 75% to […]

Read more...

Previous Article
BOOK REVIEW: “PRE-SUASION: A Revolutionary Way to Influence and Persuade” by Robert Cialdini

In 1984 Robert Cialdini published Influence – his classic work on persuasion. Influence gave us the now fam...

Next Article
VIDEO: Where are we headed? The AMA’s Russ Klein interviews Phil Kotler

The Father of Modern Marketing shares his views with Russ Klein: Russ Klein & Dr. Philip Kotler from Americ...